CRM Campaign Manager

Job Summary
The CRM Campaign Manager is responsible for planning, coordinating, and executing email campaigns end to end, from intake and strategy alignment through approvals, deployment, and post-send performance review. This role acts as the orchestrator between marketing strategy, creative, development, and operations—ensuring campaigns are executed accurately, on time, and in line with business priorities.

Responsibilities

• Own campaign intake and translate business objectives into clear execution plans. 

• Define campaign scope, audiences, cadence, priorities, and dependencies. 

• Ensure campaign requirements (offers, messaging, regions, timing) are documented and aligned before build begins. 

• Partner with Creative, Copy, CRM, and SFMC Development teams to ensure accurate execution. 

• Manage timelines, dependencies, and handoffs across teams. 

• Serve as the primary point of contact for campaign status, risks, and escalations. 

• Manage approval workflows across internal stakeholders and business partners. 

• Ensure feedback is consolidated, prioritized, and clearly communicated to execution teams. 

• Confirm final approvals before deployment and enforce governance requirements. 

Oversee campaign setup and deployment readiness in SFMC (handled by developers, owned by Campaign Manager).

Validate that campaigns meet all requirements prior to send, including: 

• Audience and suppression logic 

• Offer accuracy and segmentation 

• Deployment date, time, and priority alignment 

Coordinate deployment communications and confirm successful sends. 

• Review post-send performance results (deliverability, engagement, revenue where applicable). 

• Share insights with stakeholders and identify optimization opportunities. 

• Support testing strategies (A/B tests, subject lines, offers, creative). 

• Ensure campaigns follow documented production and compliance processes. 

• Identify process gaps and recommend improvements to increase efficiency and quality. 

• Support documentation, reporting, and audit readiness as needed.