CRM Manager Slovenian/Croatian markets

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Slovenian/Croatian speaking market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As a CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Slovenian/Croatian players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities:

• Develop and manage localized CRM strategies for the Slovenian/Croatian market (Email, SMS, push notifications, onsite messaging, etc.)
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
• Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights
• Ensure all campaigns are compliant with local regulations and responsible gaming practices
• Act as the main point of contact for all CRM-related initiatives in Poland

Requirements

• 3+ years of experience in a CRM role within the gambling or online gaming industry.
• Experience working with the Slovenian/Croatian igaming markets and familiarity with licensing requirements.
• Hands-on experience with CRM systems like Braze, Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
• A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.
• Experience working with both casino and sportsbook products is a strong advantage.
• Strong organizational skills and the ability to multitask in a fast-paced environment.
• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
• Excellent communication, planning, and organizational skills
• Self-starter with the ability to work independently in a fast-paced environment
• A proactive and collaborative attitude, with an eagerness to learn and grow within the role.
• Proficient communication skills in English as well as Slovenian/Croatian languages.

What is on offer?

• Play a key role in a regulated, high-growth market.
• Competitive salary and performance-based bonuses.
• Clear growth paths and professional development in CRM and the gambling industry.
• Be part of a multicultural, innovative team where your input matters.