Demand Gen and Media Buyer - Fixed-term contract

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are looking for a driven and tenacious Demand Gen and Media Buyer to join our team. You will manage our online media partnerships (publishers, influencers, and media channels), and oversee the creative planning and execution, optimization efforts, KPIs, and ROI analysis. Our ideal candidate is a go-getter with B2B performance marketing and demand generation skills, with a focus on media buying, publisher management, and industry influencer management to drive business impact.

About The Role

• Manage high-budget and large-scale marketing campaigns, generating media opportunities and closing deals directly with media and paid industry partners.
• Analyze and optimize activities constantly to maximize impact.
• Manage media buying activities across various channels to ensure optimal ad placements ,costs, and ROI
• Collaborate with publishers and affiliate partners to build and maintain strong relationships, ensuring ongoing opportunities for growth.
• Develop and implement influencer management strategies, including identifying, negotiating, and coordinating with influencers to drive brand visibility ,engagement, and demand generation.
• Work closely with creative teams to deliver strategic content and assets.
• Handle account management, maintaining strong relationships with partners to stay top-of-mind for new opportunities.

This is a temporary position covering a maternity leave.

• Proven experience in managing marketing campaigns at a large scale.
• 1-3 years' experience in media buying, publisher management, affiliate partners management or influencer management.
• Solid understanding of media buying processes and publisher dynamics.
• Experience with influencer outreach and management, including working directly with influencers, industry thought leaders, and influencer platforms.
• Excellent communication skills and a positive attitude.
• Ability to work independently and in a large team environment.
• Strong project management skills and the ability to manage multiple tasks and deadlines with various stakeholders.
• Fluent English - verbal and written.
• Data-driven with strong analytical skills, comfortable working with large sets of data and numbers – an advantage.
• Experience working with HubSpot/Salesforce or equivalent CRM tools – an advantage.