Global Category Manager Procurement Media

Did you know that the worldwide Beiersdorf investment into media is one of the largest
investments within the company? Did you notice the transformations within the media
environment due to the accelerating digital and AI ecosystem on various layers of the media
industry?

 

In this role you will be part of an international diverse Media team jointly responsible for the
worldwide media investments across all Beiersdorf brands such as NIVEA, Eucerin, Labello,
8x4, Hansaplast, Florena etc.
This is an unique opportunity to further develop the media agency and media auditor strategy
at global scale as well as lead the implementation via conducting media pitch processes and
negotiations.
YOUR RESPONSIBILITIES
Manage the full media buying cycle as part of an international and diverse team!
• Establish the Beiersdorf media buying strategy, ensuring delivery of strategic
direction and performance targets
• Set up and execute strategic procurement frameworks and governance with diverse
stakeholders
• Conduct as part of the team media agency pitches and negotiations, working closely
with several functions such as global, regional and local marketing teams, legal and
finance
• Develop new commercial models to be delivered by the media agencies, such as
Performance Marketing, Retail Media etc.
• Execute regular media agency performance reviews on global level
• Manage the global media agency partners and their commercial outputs
• Act as business partner for local markets for the collaboration with their media
agencies
• Ensure contract compliance of the agencies via media auditing
• Develop and implement best practices, standard documents, and digital solutions to
enhance category management and support continuous improvement.