Global Head of Advertising Growth, Markets

At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence.

Born from the combination of Dufry and Autogrill, Avolta is redefining the travel experience through the dedication and expertise of our diverse workforce. Across 73 countries and 1,000 locations, our teams bring energy, creativity, and commitment to delivering world-class travel retail and food & beverage experiences.

We operate across multiple channels - including airports, motorways, cruise ships, ports, railways, and more - offering endless opportunities for collaboration and growth. Our people are empowered to make an impact, supported by a culture that values teamwork, development, and innovation.

Sustainability and social responsibility are embedded in our strategy, ensuring we grow in a way that benefits both our employees and the communities we serve.

Are you looking for a dynamic, international career where your contributions truly matter? Join Avolta and be part of a team that’s shaping the future of travel - together.

PURPOSE OF THE ROLE

This Global Head of Advertising Growth, Markets will own the country-by-country growth of our advertising business. Every market has a different mix of DOOH screens, in-store spaces, online assets, loyalty data, audience density, passenger profile, brand demand and commercial maturity. They will diagnose where each market stands, identify the upside, design the solutions that close the gap, and drive execution with regional and country teams. This is a strategic build role — not a PMO role. It requires someone who can work like a consultant, think like a commercial operator and execute with the pace of a scale-up.

RESPONSIBILITIES

Country diagnostics

• Build the fact base for each priority market: revenue today, asset inventory, audience composition, brand penetration and gap-to-potential. Identify where the upside sits

Market-specific solutions

• Translate diagnostics into concrete advertising solutions — new formats, audience products, pricing constructs and integrated online/offline propositions


• Develop market-unique angles where the asset base allows, for example Club Avolta-driven targeting in Brazil or premium hub formats in selected airports

Country growth playbooks

• For each priority market, produce the playbook regional and country teams execute against: what to sell, to whom, with which assets, at which yield and through which sales motion.

Execution acceleration

• Travel to priority markets, sit with local teams, understand the real blockers, align stakeholders and move initiatives from concept to commercial action


• Track progress against revenue targets, escalate where needed and course-correct when execution stalls

Cross-market scaling.

• Identify what works in one country and engineer the rollout across others.


• Build scalable models — avoid 70 bespoke strategies

Senior stakeholder engagement

• Work directly with regional Presidents, country CEOs, SVPs Commercial, Category, Digital and Loyalty


• Represent the Advertising function at country level

WHAT WE ARE LOOKING FOR

• 5+ years in top-tier strategy consulting, investment banking, corporate strategy or a comparable high-pace strategy and commercial environment


• Strong consulting-style problem solving: you diagnose a market, structure the opportunity, define the intervention and drive it to outcome


• Advertising, retail media, media owner, Adtech, digital commerce or marketing exposure — from consulting work or from an operating role


• Strong commercial instinct. You read a P&L, build a revenue model and pressure-test a pricing construct


• Comfortable beyond slideware. You build the strategy and sit with local teams to push implementation


• Operates without formal authority across senior international stakeholders. Comfortable across Europe, LATAM, North America, Middle East and APAC


• Structured, hypothesis-driven, commercially sharp, low ego. Default mode: make it happen

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We look forward to connecting with you soon!