Global Marketing Manager Biostimulants & Specialty Fertilizers

About Us

A China's leading specialty fertilizer company with a full portfolio including controlled-release fertilizers, water-soluble fertilizers, biostimulants, microbial inoculants, and soil conditioners. Listed in 2010, the Group has established 12 subsidiaries and 4 overseas R&D centers, exporting products to 46 countries and regions worldwide. Kingenta is the only Chinese member of the European Biostimulants Industry Council (EBIC), reflecting its deep commitment to global agricultural innovation. 

The Opportunity

We are seeking a dynamic Global Marketing Manager to lead our biostimulants portfolio on the world stage. This is a rare opportunity to build a global brand from a strategic vantage point, drive international campaigns, and shape the future of sustainable agriculture — all while enjoying a flexible hybrid setup based in Spain.

What You'll Do

Global Brand Strategy & Content Management

• Define and execute global brand positioning, value propositions, and visual identity for our biostimulants product line
• Manage the content ecosystem: multilingual websites (English/Spanish/Chinese), product brochures, technical white papers, case studies, and demo videos
• Lead LinkedIn, Twitter, and YouTube organic social strategy to amplify our voice in agtech

Event Leadership & Execution

• Oversee participation in 6+ international agri-events annually (SIVAL, AGRITECHNICA, World Agri-Tech, Agrishow, and more)
• Own end-to-end event logistics: booth design, sample preparation, freight, on-site reception, and post-show lead follow-up
• Organize monthly webinars, product launches, and customer appreciation events

Regional Market Support

• Partner with country sales managers to deliver localized promotional toolkits (competitive comparison sheets, PPT templates, campaign playbooks)
• Support distributor training and field demo events with collateral and media coordination
• Deliver quarterly competitive intelligence reports on global agri-marketing trends

Digital Marketing & Lead Generation

• Manage Google Ads and LinkedIn Ad campaigns, optimizing for ROI
• Track MQLs through website analytics, email marketing (EDM), and CRM, ensuring seamless handoff to sales

Budgeting & Performance Metrics

• Build and manage the annual marketing budget (events, content production, digital ads, etc.)
• Track KPIs: brand impressions, event-acquired leads, content downloads, website traffic growth, and cost per conversion

What You Bring

Essential Qualifications

• Bachelor's degree or higher in Marketing, Agricultural Economics, Plant Nutrition, Advertising/Communications, or a related field
• 3–5 years of B2B global marketing experience in agri-inputs (biostimulants, specialty fertilizers, crop protection) or adjacent industries (horticulture, ag-biotech)
• Proven track record: independently managed at least 2 international agri-events from planning to post-event follow-up

Language Proficiency

• English: Fluent (must — for drafting press releases, liaising with international vendors, hosting webinars)
• Spanish: B2 or above (strongly preferred — for coordinating with local design agencies, print shops, event contractors, and collaborating with Latin American markets)
• Portuguese or French: A plus

Technical Skills

• Proficient with digital marketing tools: Google Analytics, HubSpot/Mailchimp, Canva/Adobe Creative Suite (basics)
• Strong command of social media analytics on LinkedIn, YouTube, and Facebook for Business
• Working knowledge of EU and major-market regulatory labeling requirements for biostimulants/fertilizers (to ensure compliant promotion)

Soft Skills

• Comfortable working across time zones (APAC, Americas) with flexible scheduling
• Exceptional project management — capable of juggling 5+ concurrent initiatives
• Willing to travel internationally 30–40% of the time (primarily Europe, Americas, and Latin America for shows)

Nice-to-Haves

• Existing relationships with agri-KOLs or industry associations (EBIC, New Ag International, etc.)
• Video scriptwriting or basic editing capabilities

Why Join Us?

• Strategic Impact: Build a global brand from the ground up, backed by a publicly traded industry leader with deep R&D heritage.
• Global Exposure: Represent the company at premier industry events worldwide and work alongside a truly international team.
• Flexible Work Model: Hybrid setup (remote + Madrid office) designed for work-life balance.
• Career Growth: Be at the forefront of the rapidly expanding biostimulants sector, with opportunities to shape global strategy.