Global Product Marketing Manager - Clinics

• Full-time

Company Description

We are the largest digital healthcare platform in the world, present in 15 countries and currently connecting over 30 million patients to more than 2 million healthcare professionals. We seek to make the experience in health more human and we live and breath this mission.
We obsess over the challenge of minimizing patients' pain and helping healthcare professionals thrive managing their patients and expand their online presence. Through services that bring health to users, we provide a space for questions, opinions and a way to find the health professional that best fits your needs.
To deliver the best result, we have motivated people with an innovative spirit, giving everyone the opportunity to actively contribute and grow within the company. The DocPlanner team is our secret sauce and for the 2nd consecutive year we were recognized as a Great Place To Work. We love diversity because each unique individual's perspective makes us stronger. We encourage everyone to participate in our hiring process. We’d love for you to bring your unique skill set and join the team!

In a nutshell - what we’re looking for

We are looking for a Product Marketing Manager to join our global product marketing team. This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human.

In this role, you will be responsible for developing and executing go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption. You will orchestrate and execute launches of new products and features. You will work hand in hand with product team and GTM teams (marketing, sales, customer success) to make launches happen. You will act as clinics’ ambassador through connecting product and marketing teams to the customer and market insights. You will segment customers, learn about their journey and understand competitive and market dynamics. Storytelling will be a crucial part of this role - you’ll shape how the market thinks about DocPlanner products for clinics, manage product communication with customers, and contribute to integrated marketing plans. You’ll enable others to tell this story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner.

You can find more info about our current Clinics products here (for our Spanish market - keep in mind that this role covers all our markets).

Job Description

• Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams
• Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrapy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams.
• Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel.
• Support sales enablement teams with training and materials about the newly launched product and features.
• Drive strategic project intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches
• Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers.
• Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests.
• Act as a bridge between product and marketing teams

Qualifications

• Extensive product marketing or broader marketing experience
• Proven experience in designing and executing product launch strategies with measureable impact
• Experience managing simoultanously several projects across multiple stakeholders in various locations
• Experience developing and executing marketing campaigns
• Thrived in a data-driven organization where impact is measured in terms of customer acquisition / adoption / retention.
• Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs.
• Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights)
• Hands-on, self- starter approach and can do attitude
• Fluency in English; plus ideally another one of our “core Docplanner” languages: Spanish, Portuguese (Brazilian), Italian, or German
• Industry experience in healthcare / healthtech or SaaS, B2B as a bonus

Additional Information

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference. If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other.
“We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.”Mariusz Gralewski, CEO