Global Social & Influence MKT Lead

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our Cornellà de Llobregat (Barcelona) office 3 days per week and may work remotely the remaining days.

Overview:

• Revlon Professional is redefining what a professional hair brand can be. We operate across two powerful worlds; professional authority (behind the chair) and cultural relevance (in the consumer space).


• This role sits at the intersection of both—building influence as a core growth engine, not a support function. This is not a social media role. This is a global brand-building role, shaping how hair lives in culture.


• You will architect how Revlon Professional earns attention, drives desirability, and converts influence into business impact at scale.

Responsibilities:

Build Influence as a Growth Engine

• Define a global dual-audience ecosystem (stylists + consumers)


• Turn creators, stylists, and partners into brand advocates at scale


• Shift social from presence → to performance-driven impact

Shape Brand Presence in Culture

• Connect hair to fashion, identity, transformation, and self-expression


• Drive culturally relevant storytelling, not trend-following


• Identify and activate key cultural moments, creators, and platforms

Drive Full-Funnel Results

• Translate influence into stylist adoption + consumer demand


• Own KPIs beyond engagement (SOV, consideration, conversion signals)


• Lead performance tracking and optimization globally

Elevate Creators & Stylists into Icons

• Build a global creator strategy (professional + cultural creators)


• Transform stylists into content creators and opinion leaders


• Partner with Education & Creative teams to scale content excellence

Orchestrate Global-Local Excellence

• Design scalable global frameworks, toolkits, and guidelines


• Ensure best-in-class local execution across regions


• Lead agencies and internal teams to deliver premium content

Who you are:

• Builder mindset: you create systems, not just campaigns


• Culture-driven: you anticipate, not follow trends


• Strategic + hands-on: able to lead vision and execution


• Business-oriented: obsessed with impact, not just content


• High standards: you push for premium output at every touchpoint

Qualifications:

Experience

• Proven track record in prestige beauty / luxury / culture-led brands


• Experience in global roles with multi-market complexity


• Strong understanding of influence, creators, and social ecosystems


• Demonstrated ability to link creativity to business performance


• Experience at companies like Puig, L’Oréal, Coty, Estée Lauder, or premium fashion/lifestyle brands is highly relevant

Key Skills

• Deep expertise in social platforms, creator economy, and digital ecosystems


• Strong creative judgment and storytelling capability


• Ability to manage end-to-end content ecosystems


• Data-driven decision making (SOV, performance tracking, etc.)


• Excellent stakeholder management (global + local teams)


• Video editing / photoshop a plus


• Tuned into cultural lore


• Team player


• Good project-management skills


• Strong spoken English


• PR experience a strong plus

Key Tools

• Meta / TikTok ecosystems


• Social listening & management tools (e.g. Sprinklr)


• Analytics tools (Google Analytics or similar)


• Creative tools (Adobe suite a plus)

Applicant Data Protection Disclosure:

When you apply to a job on this site, the personal data contained in your application will be collected by Revlon Consumer Products LLC (“Controller”), and its operating affiliates. Revlon Consumer Products LLC's data protection officer is Monica Fahnhorst, who can be contacted at [email protected]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating, and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Greenhouse is certified to the EU-U.S. Data Privacy Framework, which the European Commission has determined ensures an adequate level of protection – comparable to that of the EU – for personal data transferred from the EU.

Your personal data will be retained by Controller for three (3) years. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Applicant Privacy Notice

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