Growth Marketing Manager

Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Growth Marketing Manager
Seniority Level: Manager
Type: Manager
Languages: English (main) / Spanish (C2/native)
Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude
Location: Remote (Spain)
Compensation:

• Base Salary: €45,000 – €57,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

Your Impact

Spain is one of Coverflex's key growth markets — and this role exists to accelerate it.

You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.

You’ll know you’re successful when, after 90 days, you’ve:

• Generated a consistent flow of SQLs and inbound/outbound leads

• Leads using Inbound and Outbound channels

How we’ll measure success:

• Main KPI 1: SQLs (Sales Qualified Leads)

• Main KPI 2: Leads generated via inbound and outbound channels

• Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those

⚡ Reality Check - What Makes This Role Hard

Let’s be real — this is a dual mandate role.

Here’s what makes it challenging:

• You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction

• The tooling landscape moves fast — what is state of the art today may be obsolete in three months

• You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down

You

Must-haves

• 5+ years in performance marketing, growth, or demand generation roles

• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)

• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)

• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won

• Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities

• Always looking for first-mover advantages — new channels, tactics, hacks, experiments

• Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics

Nice-to-have

• Experience collaborating with Sales teams to improve acquisition-to-conversion rates

• Familiarity with B2B sales motion and pipeline qualification

• Detail-oriented approach to data

• Experience working closely with sales teams to align growth efforts and conversion goal

Your DNA

• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem

• Hands-on strategist: you've done the executor work for years — now you design and run the whole play

• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"

• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented

• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact

You’ll probably find this frustrating if…

• You prefer to build strategy and hand execution off to someone else

• You need structure, guidance, or a well-defined playbook to get started

• You're not comfortable owning business metrics directly

• You move carefully rather than iterating fast

Manager & Team

Meet Your Manager

Hiring Manager: Ana Luna — Head of Marketing (Spain)
Location: Spain
LinkedIn Profile: https://www.linkedin.com/in/analunamoya-angeler/

Profile Snapshot:

• Energy: Energetic and passionate — puts real drive and emotion into everything she does.
• Communication: Clear, direct, and empathetic — values context and transparency.
• Feedback Style: Honest and constructive — gives feedback often, always oriented toward growth.

How to work with me - in the Manager's own words:

Working with me means seeing marketing as a space for experimentation, creativity and analysis. I believe marketing is everywhere, and everything can become part of it when you understand people and connect the dots. I like structured work: documentation, organization and clear processes are key for me. I value teamwork, open communication and a human approach to everything we do. Marketing made by people, for people.

Your Team

You’ll work day-to-day with:

• Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/

• Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

Application Clarity

No cover letter required.
Apply with your LinkedIn or your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~3–4 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

3. Head of Marketing Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.