Head of CRM

We’ve joined forces with leading sweepstakes experts to launch an exciting new vertical. We’re building a dedicated team to drive this venture forward — and you could be the next key player to join us. We’re now looking for a Head of CRM, to be the driving force behind player engagement, responsible for building a high-performing CRM team from the ground up and establishing robust processes that will support rapid growth. You’ll lead campaign strategy, automation, and execution—ensuring communications are personalized, compliant, and optimized for acquisition, retention, and reactivation.

This role demands grit, agility, and a deep understanding of CRM in a regulated space. We're seeking someone who thrives in start-up environments, balances vision with execution, and isn’t afraid to roll up their sleeves to make things happen.

What You’ll Do

• Plan, execute, and optimize automated CRM campaigns across all channels
• Develop communication strategies tailored to sweepstake regulations and player segments
• Lead and grow a high-performing CRM team
• Monitor KPIs and player behavior to improve campaign performance and retention
• Ensure all campaigns comply with sweepstake laws and brand guidelines
• Collaborate with BI and Legal teams to align data use and compliance
• Drive loyalty, gamification, and player lifecycle initiatives
• Track competitor activity and continuously improve CRM strategy

What You Bring:

• 5+ years CRM experience in iGaming, social, or sweepstake casinos
• Proven success in campaign automation, segmentation, and ROI improvement
• Skilled in CRM platforms such as Optimove and other analytics tools
• Strong leadership, communication, and project management abilities
• Data-driven mindset with a focus on measurable results

What we offer:

• Competitive package with performance-based incentives.
• Strategic role with direct impact on growth and brand trajectory.
• Backed by a successful parent company with deep expertise in online gaming and marketing.
• Opportunity to shape acquisition strategy for a new US - focused venture.
• Collaborative, international environment with autonomy and real ownership.
• Marbella-based role offering flexible working options.