Head of CRM Sportsbook

Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. They are now looking for a Head of CRM to lead the strategy, execution, and scale-up of their CRM efforts on the Sportsbook vertical. If youre a senior leader with deep expertise in sports betting and a passion for data-led, compliant, and high-performing CRM, this role is for you.

Responsibilities;

• Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.
• Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets.
• Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.
• Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
• Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.
• Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.

Requirements;

• 5-7+ years of CRM experience in iGaming sector, with a strong focus on sports betting and high-volume player databases.
• Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
• Proven track record of building frameworks that help others act on data independently.
• Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.
• Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.
• Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.
• Experience in process design and scalable CRM operating models.