Head of Digital Marketing & SaaS Growth

About ITS

Info Technology Supply Ltd (ITS) is a well-established software company with a diverse portfolio spanning cloud-based solutions, on-premise software, and professional services. After 30+ years of success, we're expanding our digital marketing capabilities to drive volume growth in our transactional products while supporting our consultative sales for enterprise solutions.

The Opportunity

Lead the transformation of our customer acquisition and lifecycle management capabilities. You'll build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio. This is a performance-driven role with clear metrics and accountability for business outcomes.

Key Responsibilities

Product Marketing & Go-To-Market (GTM)

1. Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio, ensuring alignment with specific customer segments rather than a generic approach, in close collaboration with Product Management.
2. Translate product capabilities into commercial value propositions that sales and CS can actually use.
3. Own competitive intelligence and market positioning on an ongoing basis.

Demand Generation

1. Build and manage a multi-channel demand generation strategy, paid, SEO, email, content, and events, that consistently delivers qualified pipeline.
2. Implement and optimise marketing automation and CRM integration to support lead scoring, nurturing, and conversion.
3. Own campaign performance, not just activity, but results: MQLs, CPL, pipeline contribution.

Customer Success

1. Take commercial ownership of the Customer Success function, retention, onboarding, adoption, and expansion across the client base.
2. Build the frameworks and processes for a CS function that scales, health scoring, renewal management, proactive engagement.
3. This function will evolve into a unified Sales & Customer Success team as the business grows.

Performance & Reporting

1. Own the marketing and CS KPI framework, define the metrics, build the dashboards, report to the MD with clarity and honesty.
2. Make decisions based on data, not instinct alone. Optimise continuously. Own and deliver against aggressive targets for marketing and customer success KPIs
3. Lead and coordinate a fully outsourced execution model, managing external agencies for creative, web, paid media, SEO, and content production. You set the brief; agencies deliver.

Required Qualifications

Experience

1. 2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency.
2. Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates. Not just managing campaigns.
3. Experience owning GTM strategy for a SaaS product, not just executing it.
4. Comfortable working in a lean environment where you build before you delegate.

Skills & Mindset

1. Commercially oriented, you think in CAC, LTV, ARR, churn, and pipeline, not impressions and clicks.
2. Hands-on with marketing automation and CRM platforms.
3. Able to brief, manage, and hold accountable external agencies without micromanaging.
4. Data-driven decision maker who can also write a compelling brief or a sharp value proposition.

What We Offer

1. Opportunity to build and scale critical functions with significant business impact
2. Autonomy to implement modern marketing and customer success best practices
3. Established customer base and proven products as foundation
4. Additional Performance-based compensation with significant variable component tied to measurable results
5. Collaborative environment with supportive executive team
6. European scope with potential for international impact
7. Career progression opportunities in growing organization

• Competitive Compensation, including:
• A company laptop for business use
• Business Expenses
• Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days, in line with completed years of service

Company Description

iTS is an independently run company established in 1988 with its headquarters in Harrow, London in the United Kingdom. We have operations throughout Europe and North America with customers across five continents.

Please visit iTS-group.com and printandcopycontrol.com for more details on our company and product portfolio. iTS is both ISO 9001:2015 and ISO/IEC 27001-2013 accredited and recognized in our Quality Management Systems (AMS) and Information Security Management Systems.

Company Values

• Customer Focused: We strive to ensure that our customers' needs are met and exceed their expectations, building strong, long-term relationships.
• Flexible & Loyal: We invest time, energy, and resources in nurturing our relationships, aiming for long-term success.
• International Team with a Family Spirit: Our company culture values collaboration, appreciation, and personal development, providing a rewarding environment where everyone can thrive.

iTS is not:

Arrogant: Arrogance makes people believe they always know best. It stops the constant learning that success requires. We see arrogance as the beginning of the end of any organisation.

Join us and become part of a collaborative team that values initiative, strategic thinking, and results. If you are passionate about building strong partner relationships, driving sales growth, and working in a dynamic environment where your efforts directly impact success, we’d love to hear from you.