Lead Analyst - Marketing & Sales

WHAT YOU'LL DO
BCG continues to expand its Marketing, Sales & Pricing (MSP) practice and experience increasing demand particularly in Digital Marketing. We are thrilled to expand our breadth and depth of marketing and advertising strategic and executional expertise.
As a Lead Knowledge Analyst (LKA) within BCG's Marketing, Sales, and Pricing (MSP) Practice Area, you will collaborate and partner in a growing global team, providing marketing expertise and insights. You will work together with case and proposal teams to provide knowledge assets, analysis, and expert advisory. You'll serve as a thought partner and expert to case teams and topic/sector leaders, helping structure and solve complex issues.
Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the marketing business, serving as an active contributor to commercialization efforts for the marketing topic, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.
BCG's Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. The MSP has been BCG's fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth. We seek to be leading-edge and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Google partnership and joint Digital Academy, Center for Customer Insight, Pricing Enablement Centers, and Customer Analytics solutions.

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YOU'RE GOOD AT

* Solving complex client problems through relevant analytical approaches and customized solutions in marketing
* Driving development and maintenance of knowledge assets e.g. tools, marketing materials, based on different client contexts
* Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively
* Managing a portfolio of projects, with strong awareness of business priorities and commercial impact
* Training, coaching, and mentoring junior team members
* Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals
* Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
* Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working

YOU BRING (EXPERIENCE & QUALIFICATIONS)

* 3+ years consulting experience in marketing required; candidates with consulting experience preferred
* In lieu of consulting experience, 4+ years minimum industry experience required; 6-10+ years of industry experience strongly preferred
* Bachelor's Degree required (advanced degree preferred)
* Expertise and experience in managing and auditing accounts on Google Ads, Business Manager, Google Analytics needed, on DV360 strongly preferred.
* Fluency in English; Spanish requested in Spain and French for France, German for Germany
* Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment

YOU'LL WORK WITH
As a Lead Knowledge Analyst you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.

ADDITIONAL INFORMATION
The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.
BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.