Lifecycle Strategy Manager

Lifecycle Strategy Manager

Super is growing fast — expanding into new markets, launching innovative technologies, and working towards a bold vision: to excite the world. As we scale, our Customer Value Management team plays a crucial role in deepening customer engagement and driving lifetime value. We’re now looking for a strategic, analytical Lifecycle Strategy Manager to help lead this mission.

Job Summary

Reporting into the Head of Customer Value Management, you’ll be responsible for improving business outcomes throughout the customer lifecycle. In this role, you will deliver cross-functional initiatives that enhance how we retain, cross-sell, and upsell our customers.

The successful candidate will be an ambitious self-starter who takes initiative on assigned tasks. They will be able to analyse large datasets using SQL and combine those insights with strong commercial acumen to inform strategic decisions. They will understand the customer lifecycle and the key drivers of customer lifetime value.

This is the perfect opportunity for someone with an analytical background who’s looking to step into a more commercially focused, strategic role.

This is a high-visibility role with unlimited opportunity to deliver value autonomously and grow professionally.

Key Responsibilities

• Lead and support cross-functional projects aimed at increasing customer lifetime value (CLV).


• Extract, manipulate and analyse large datasets using SQL and BI tools.


• Partner with Product, CRM, Data, and Commercial teams to drive retention, cross-sell, and upsell strategies.


• Analyse customer data and qualitative insights to uncover growth opportunities.


• Understand and improve key customer journeys.


• Understand local customer and business needs in each market Superbet operates in.


• Develop data-driven business cases to support initiatives and secure stakeholder buy-in.


• Conduct A/B testing to measure and optimize the impact of CVM campaigns on key performance metrics.


• Track and report on KPIs to measure the impact of lifecycle initiatives across markets.


• Monitor competitor lifecycle and retention strategies to identify trends, gaps, and areas for differentiation.


• Build CVM expertise to become a key partner to commercial teams in growing their P&Ls, with support to develop into this responsibility over time.

What we are looking for

• 3+ years of experience in a digital B2C environment.


• Proficiency in SQL and comfort working with relational databases.


• Experience using analytics or BI tools (e.g Power BI, Tableau, Looker, Excel) to build dashboards and reports .


• Ability to translate complex data into clear commercial insights and recommendations.


• Experience managing or coordinating internal stakeholders.


• Proactive and self-motivated, with a strong desire to learn and grow.


• Excellent verbal and written communication in English.


• Strong understanding of the customer lifecycle within a digital environment.


• Interest in the sports betting & gaming industry.

Desirables

• Experience within the sports betting & gaming industry.


• Understanding of customer motivations to bet.


• Understanding of sports betting & gaming business model and performance drivers.

Benefits:

• Competitive remuneration package.


• Open annual leave policy


• Hybrid work arrangement with possibilities of working from home and office.


• Private health insurance. 


• Company pension scheme


• Opportunity to grow in a high-impact, high-visibility role within a dynamic international team

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).