Descripción del trabajo - Manager Lifecycle Management
1. Retention & Churn Management Design and execute the churn prevention and retention strategy, balancing proactive and reactive levers to reduce disconnections and improve customer loyalty. Lead churn analytics by developing with in Data team predictive models, churn scoring, and trigger-based retention campaigns. Identify and address root causes of churn through behavioural data analysis, surveys, and customer feedback loops. Manage winback programs to recover recently churned or dormant customers, leveraging personalized incentives and segmented communication. Ensure consistency between value creation and retention actions, balancing commercial targets and customer experience. Collaborate with Data, Insights, and Technology teams to develop propensity models, segmentation frameworks, and campaign triggers. Build and maintain dashboards for executive monitoring and decision support. Manage CVM Opex and ensure efficiency of investments in retention and ARPC growth initiatives. Lead cross-functional squads (Prepay, Postpay, and Revenue Assurance) under Agile methodology, driving alignment on commercial decisions. Collaborate with GTM and Campaign teams to define inbound and outbound communication strategies for upsell, cross-sell, win-back, and delight initiatives. Partner with Customer Experience, Product, and Care teams to ensure a seamless implementation of retention strategies. Represent CVM in strategic projects (CPE, Tembo, Revenue Assurance) ensuring churn and value management integration. Experience in machine learning applications for churn prediction and CLTV modeling (desirable). Experience working under Agile methodology and managing multi-disciplinary squads.
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