Marketing Campaigns Manager

About the Role

We’re looking for a customer-focussed Marketing Campaigns Manager to join our Marketing Operations team — a hands-on, data-driven professional with a passion for scalable marketing automation and campaign excellence.

You’ll be the Customer.io specialist within a fast-growing SaaS organisation, responsible for building, executing, and optimising campaigns that drive the customer journey from first touch through to expansion. This is a key role in enabling our customer marketing and CRM strategies — ensuring every campaign is automated, measurable, and driving impact.

Key Responsibilities

• Own end-to-end campaign execution in Customer.io, including programme setup, QA, deployment, and reporting.


• Build and optimise automated retention and expansion journeys that drive value for our customers.


• Support the PMM team in building and delivering product update messaging.


• Manage lead flow and data integrity between Customer.io, Salesforce, and other tools in the martech stack.


• Set up and manage webinar programmes, including integrations, automation, and post-event follow-ups.


• Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.


• Collaborate with customer marketing, product marketing and sales teams to deliver integrated, high-impact campaigns.


• Monitor and analyse campaign performance, producing actionable insights and recommendations.


• Support martech evolution, helping evaluate new tools, integrations, and process improvements that scale impact.

About You

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.


• Advanced proficiency in Customer.io, including campaign builds, automation logic, segmentation, and reporting.


• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.


• Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).


• Track record of building and refining retention programs that drive measurable pipeline growth.


• Strong analytical mindset, comfortable interpreting campaign data to inform decisions.


• Familiar with key martech platforms, including:
  Marketing automation (Customer.io, Marketo, Hubspot)




• CRM (Salesforce)


• ABM / intent platforms (6sense, Demandbase, RollWorks, etc.)
  
  




• Excellent communication and project management skills, with strong attention to detail.


• Collaborative and proactive, thriving in a fast-paced SaaS environment.

Desirable Experience

• Understanding of SaaS funnel metrics, from MQL to ARR, and how to align marketing activity to revenue impact.

Our Benefits

💰 Competitive compensation, including equity in the company;

🌴 Generous vacation days so you can rest and recharge;

💊 Health perks such as private healthcare or gym allowance, depending on location;

🧩 "Flexible compensation plan" to help you diversify and increase the net salary;

🥳 Unforgettable Perk events, including travel to one of our hubs;

💙 A mental health support tool for your well-being;

📈 Exponential growth opportunities;

🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice;

🌎 "Work from anywhere" in the world allowance of 20 working days per year;

📚 IRL English or Spanish Lessons are held in the Barcelona office;

👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors.