Marketing Director (Portuguese market)

We are looking for a Marketing Director for the Portuguese market to take full ownership of the local marketing strategy, team, and contribution to revenue.

This is a senior leadership role where you will define the strategy and ensure it translates into pipeline, revenue, and a strong Factorial brand in Portugal.

What will you be doing?

• Own the Portuguese marketing strategy and ensure marketing is directly connected to business and revenue objectives.
• Define and execute the strategy across Demand Generation, Content, Brand, Events and other acquisition channels.
• Partner closely with the Sales team to generate and convert high-quality demand, with a strong focus on pipeline, demos and revenue.
• Lead the planning and execution of major marketing campaigns, ensuring strong performance against business objectives.
• Develop the long-term marketing strategy for Portugal, identifying the biggest opportunities for growth and defining where Factorial should invest to accelerate the business.
• Lead, develop and coach the local marketing team across Demand Generation, Events, Content and Brand.
• Work closely with the Content team to develop local content, campaigns and initiatives that strengthen Factorial's position in the Portuguese market.
• Develop and strengthen the Factorial brand and community in Portugal, ensuring we build long-term awareness and relevance alongside short-term demand.
• Use data and market insights to continuously evaluate performance, identify opportunities and make informed investment decisions.
• Work cross-functionally with Sales, Marketing Ops, Performance, Product and central marketing teams to ensure the Portuguese market has the resources and support needed to achieve its goals.
• Manage external agencies, freelancers and partners where relevant, ensuring high standards of execution and accountability.
• Bring a strong understanding of the Portuguese market, customers and business ecosystem to Factorial's broader marketing strategy.

Your profile

• You have 8+ years of experience in marketing, with significant experience leading marketing for a market, business unit or high-growth company.
• You have a strong track record in B2B marketing, demand generation and revenue growth, ideally within SaaS or a technology company.
• You have experience managing significant marketing investments and making data-driven decisions about where and how to invest.
• You are highly comfortable working with revenue, pipeline, CAC, ROI and other commercial KPIs, and understand how marketing performance translates into business results.
• You have experience managing and developing high-performing marketing teams across multiple disciplines.
• You are both strategic and hands-on: you can define the long-term direction while staying close enough to execution to understand what is really happening.
• You have a strong data-driven mindset and use numbers to challenge assumptions, prioritise opportunities and make decisions.
• You have strong communication and stakeholder-management skills and are comfortable working with senior Sales and business leaders.
• You have a deep understanding of the Portuguese market, including its customers, business ecosystem and marketing landscape.
• You are fluent in Portuguese and English.
• You have a strong sense of community and brand, understanding how to build a meaningful local presence rather than focusing exclusively on performance.
• You have an entrepreneurial mindset: you take ownership, move quickly, test ideas and are comfortable operating in an environment where not everything is already defined.
• You are ambitious, commercially minded and motivated by building something that can have a significant impact on the business.

Bonus point

• Experience in B2B SaaS or a high-growth technology company.
• Experience owning marketing contribution to revenue or pipeline.
• Experience scaling a local marketing organisation.
• Strong experience across both performance/demand generation and brand/community building.
• Experience working in an international company with central and local marketing teams.
• Entrepreneurial experience or a strong track record of building new initiatives from scratch.

About Factorial

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,700 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes) ♀
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine ☕
• Pet Friendly