Paid Social Manager

Some details about your department

At Global Platform Management, our mission is to be the engine of digital acceleration for our clients. We leverage our expertise across the digital ecosystem (Google, Meta, Amazon, etc.) to connect with users at the right time and place through innovative marketing strategies.

Our DNA is the synergy between technology and data. We make data useful, transforming analytics and content into measurable assets for media activation. We employ our end-to-end capabilities and advanced solutions, including our AI division, RAISING, with technologies like ad-machina and Gauss AI, to maximize the efficiency and profitability of our clients' investments.
At Global Platform Management, we don't just talk; we focus on results. As a large team, we foster collaborative work and continuous learning—values that are at the heart of Making Science. We face every challenge with a smile, convinced that our positive energy is the catalyst for our clients' success. We are a winning team that enjoys our work and constantly challenges ourselves to grow both professionally and personally.

What we’d like you to do

As the Paid Social Manager, you will be responsible for managing a team of specialists and overseeing the strategy and execution of complex social media campaigns. You will act as a key driver for innovation, particularly in the adoption of AI technologies for social platforms.

Your key responsibilities will include:

Team Leadership: Manage the Paid Social team and be responsible for ensuring their career development progress, fostering a collaborative and high-performance environment.

Strategic Planning: Develop comprehensive Paid Social Media Plans for different clients, ensuring alignment with their business goals across the funnel.

Expert Campaign Management: Account management using the principal Paid Social Advertising providers. You will be in charge of complex campaign optimization and troubleshooting.

AI & Innovation: Responsible for seeking efficiency through process improvement and the implementation of new technologies. You will lead the adoption of AI-driven tools for Social (e.g., GenAI for creatives, automated copy generation, and predictive audience modeling on Meta and TikTok).

Operational Excellence: Expert on problem-solving and risk management with clients or within the team. You will manage the invoicing of clients and platforms involved to ensure financial accuracy.

Reporting & Analysis: Creation and monitoring of the reporting structure, ensuring data accuracy and providing actionable insights.

Business Growth: Be involved in the strategy and proposal presentation to win new clients and upgrade offered services to existing accounts.

What we’d like you to bring

We are looking for someone who is proactive, eager to learn, and has the capacity to adapt to new challenges with a positive attitude

You have at least 2 years of experience performing similar tasks in other marketing agencies or clients, focused on the execution and management of Paid Social campaigns, leveraging Generative AI (Gemini, ChatGPT, Claude) to optimize ad copy and strategy.

You have proven experience managing teams, including conducting performance reviews, setting career paths, and managing workload distribution to ensure team well-being and productivity.

Strong proficiency in visual Generative AI tools (Midjourney, Nano Banana) to conceptualize and create high-quality creative assets for campaigns.

Automation & Efficiency: Demonstrated ability to prioritize tasks and manage multiple simultaneous requests across projects, using automation workflows (Zapier, Make, N8N) to reduce manual workload.

Technical familiarity with AI development environments (Google AI Studio) and RAG tools (NotebookLM) to build custom solutions and manage knowledge bases efficiently.

Strong critical thinking and problem-solving skills, with a strategic mindset and a hands-on approach to tackling challenges utilizing Agent Space and LLMs.

Strong analytical skills, with a knack for working with data and generating insights supported by AI models.

Excellent communication and client management skills, with the ability to collaborate effectively with both internal teams and clients.

Experience in project coordination and management, with a keen eye for detail.

You have a C1 level of English, both spoken and written.