Partner Demand Generation & Marketing Manager ROW Markets

Hello!

At Factorial, we believe our partner ecosystem is one of the biggest drivers of international growth. That's why we're looking for a Partner Demand Generation Manager to build and scale marketing programs that generate pipeline through our partner network across Rest of the World (RoW) Emerging Markets.

Your mission is simple: help our partners generate demand, create qualified pipeline, and accelerate revenue growth. You'll work at the intersection of Partnerships, Marketing, and Sales, enabling our reseller ecosystem with impactful campaigns, events, content, and co-marketing initiatives tailored to each market. This role is perfect for someone who combines strategic thinking with hands-on execution, enjoys working across cultures, and thrives in fast-paced, high-growth environments. As we continue expanding across the UK&I, Middle East, Poland, Africa, South-Eastern Europe and other emerging markets, you'll play a critical role in helping our partners become a true extension of Factorial's go-to-market engine.

Ready to be part of the challenge?

About the team

Our Channel team opens doors to new markets by building meaningful partnerships that help us grow together. If you thrive on collaboration and love creating win-win relationships, we’d love to have you on board.

What you'll do

• Design and execute the partner demand generation strategy for RoW Emerging Markets, driving qualified pipeline through indirect channels.
• Plan and manage co-marketing campaigns with strategic partners, including events, webinars, email, digital/paid campaigns, ABM, and local activations.
• Build partner marketing playbooks, campaign kits, and enablement materials, ensuring alignment with brand guidelines and messaging.
• Own Marketing Development Plans (MDPs) with partners, including quarterly initiatives, budgets, pipeline targets, and success metrics, to drive pipeline growth.
• Collaborate with Partnership Account Executives and Sales teams to align on ICP, messaging, partner priorities, and lead quality.
• Monitor campaign performance across the funnel and optimize initiatives based on data and insights, including partner-sourced pipeline and revenue.
• Manage partner marketing budgets, timelines, and external vendors to ensure successful execution.
• Support partner onboarding and end-to-end funnel performance from awareness to qualified opportunity generation.
• Contribute ideas to improve demand generation processes and scale Factorial's partner ecosystem.

What are we looking for?

What we're looking for:

• 3–5 years of experience in demand generation, partner/channel marketing, or B2B marketing roles, ideally in SaaS.
• Experience running multi-channel marketing campaigns (events, email, digital, ABM, partnerships), including indirect sales models such as resellers, distributors, or referral partners.
• Experience collaborating closely with Sales teams to align on priorities and drive pipeline impact, with a commercial mindset focused on revenue, not just leads.
• Strong project management and organizational skills; comfortable managing multiple projects across regions simultaneously.
• Data-driven mindset with ability to measure and optimize campaign performance and pipeline KPIs.
• Ability to work across international markets in fast-paced, high-growth environments.
• Proactive, hands-on, and solution-oriented approach.
• Professional English and one more ROW language (preferably Russian, Serbian, or Greek).

Nice to have:

• Experience in B2B SaaS or tech environments (HR Tech a plus).
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation tools.
• Experience managing Partner Marketing Funds (MDFs) or Marketing Development Plans (MDPs).
• Previous customer-facing or commercial experience.
• Strong interpersonal skills and ability to manage external partners.

Factorial bets for potential and growth. We currently evaluate all seniority levels, as we believe diversity and collaboration are the key for rocking the world! If you seek a place to demonstrate ownership of your own success, but you don't meet every point of this Job Description, please, apply anyway!

Perks of being part of Factorial

• Alan as private health insurance
• High growth, multicultural and friendly environment
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• Much more that we'll spill during the interview process

About Factorial

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!

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