Experience 

• 3–6 years in partner marketing, product marketing, or demand generation roles  

• Experience in B2B SaaS or digital solutions  

• Exposure to sales-led environments  

Skills 

• Strong execution capability (campaigns, content, coordination)  

• Good understanding of product and solutions marketing fundamentals  

• Ability to manage multiple stakeholders and projects  

• Familiarity with digital marketing tools (HubSpot, CRM, CMS, analytics) 

• Budget management  

Mindset

• Startup mentality — takes ownership and moves fast  

• Hands-on executor — comfortable doing as well as coordinating  

• Self-sufficient — able to operate with autonomy  

• Proactive — identifies opportunities and acts on them  

• Commercial mindset — understands how marketing drives revenue  

Languages & Other Requirements 

• Fluent in English (mandatory)  

• Other European languages is a plus  

• Willingness to travel across EMEA as needed 

Key Responsibilities 

1. GTM Execution 

• Support the execution of the GTM strategy defined at EMEA level  

• Contribute to launch planning and rollout across EMEA  

• Ensure alignment between marketing, sales, services, and partners  

2. Partner Marketing & Coordination 

• Act as the main marketing point of contact for strategic partners (Egnyte) 

• Coordinate joint initiatives between ARKANCE and partners including:  

• campaigns  

• messaging  

• events  

• Ensure alignment between partner inputs and ARKANCE priorities  

• Manage the partner marketing funding requests and reporting 

3. Positioning & Product Marketing Support 

• Support the development of:  

• messaging  

• value proposition  

• use cases  

• Translate partner solutions into clear customer value  

• Contribute to market research and competitive analysis for partner solutions and the associated ARKANCE value proposition 

4. Demand Generation (Hands-on) 

• Execute targeted campaigns (ABM, digital, events)  

• Coordinate with EMEA and local marketing teams for:  

• campaign delivery  

• content creation  

• Manage and optimise:  

• landing pages  

• email campaigns  

• lead generation activities  

5. Sales Enablement 

• Create and maintain:  

• pitch decks  

• one-pagers  

• sales playbooks  

• ROI tools  

• Support sales teams with:  

• training  

• demo preparation  

• key deal support  

6. Performance Tracking & Optimisation 

• Track and report on key KPIs:  

• lead generation and conversion to opportunity 

• pipeline contribution  

• campaign performance  

• Provide insights and recommendations to improve results  

7. Broader Marketing and Communications Support 

• Support additional partner and product marketing initiatives as needed, in line with business priorities