Performance Marketing Manager

The Team You’ll Work With

You’ll be joining our Performance Marketing Team reporting to our Performance Marketing Lead.   

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Performance Marketing Manager you’ll work to: 

• Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.


• Drive Channel Efficiency. Expand our digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across email, paid social, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.


• Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations  to align messaging, optimize lead handoff, and drive full-funnel success.


• Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.


• Standardize Paid Media Planning, Budgeting, and Reporting. Create a flexible but standardized approach to responding to inbound requests, documenting tactics and reporting on budget and performance. Foster a shared language around metrics that matter; educating others on channel and campaign insights. 

The Performance Marketing Manager  plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations.  

About You

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience 


• 6-8 years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B  


• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4)


• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Bizible, Salesforce)


• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)


• Comfortable with ABM Platforms and DSPs (e.g. 6Sense, Demandbase, ZoomInfo MarketingOS)


• BA required


• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred


• Understanding of the latest in marketing mix modeling and predictive analytics preferred

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets. 

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $148,750 - $175,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.