Performance Marketing Specialist

ABOUT THE KINGS LEAGUE

Kings League has become a global phenomenon that has revolutionized and elevated sport and entertainment to a new dimension. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football and e-sports.

Passionate, optimist, open-minded and disruptive, we reimagine the game every day, all together.

ABOUT THE ROLE

Kings League is scaling its global audience across multiple channels. We need a hands-on performance marketer who can take ownership of paid acquisition ; building our performance marketing function inside the company with the support of local teams and agencies.

Key Responsibilities:

• Own the paid media execution across Meta, TikTok, Google/YouTube, programmatic and emerging channels.
• Spin up, structure and optimise ad accounts, pixels, CAPI/server-side tracking and first-party audiences.
• Design and maintain a transparent, multi-touch attribution model that blends different channels (web, app and CRM data).
• Rapid-fire test and optimize different campaigns; push live iterations evenings/weekends when campaigns demand it.
• Build reports that surface CAC, ROAS, LTV and creative insights to stakeholders.
• Act as the bridge between local country agencies and HQ—codifying learnings, enforcing conventions and deciding when to in-house vs. outsource.
• Partner with Marketing, Product & Data teams to unlock new growth loops.
• Establish a playbook for future launches and events.

Qualifications:

• 4-6 years managing budgets with full-funnel ownership and accountability
• Expert in Meta Business Manager, TikTok Ads, Google Ads, and GA4 
• Hands-on experience with MMPs (AppsFlyer or Adjust)
• Proven success hitting CAC/ROAS targets while scaling spend efficiently
• Data-savvy: comfortable self-serving in tools like Snowflake
• Fluent in English; additional languages are a plus

Diversity & Inclusion commitment

At Kings League we strongly believe in building an inclusive and diverse work environment, where everyone can develop their full potential. We are committed to integrating people with any profile, independently of gender identity, sexual orientation, ethnicity, origin and/or disability status, and fostering a team where everyone has the opportunity to contribute and grow. If you meet the requirements of the position, we invite you to send us your application; we value the richness that diversity brings and look forward to welcoming your talent and experience.