Product and Commercial Lead

Kantar Media is a global leader in data, insights, and consulting services, specialising in media measurement, audience analysis, and advertising effectiveness. As people increasingly move across channels and platforms, our data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making. We help brands, agencies, and media owners navigate the complex world of media and advertising through cutting-edge technology and deep expertise. Our presence in over 80 countries and innovative approach has earned us a global reputation for delivering actionable insights that shape the future of the media landscape.

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Job Details

TechEdge, a part of Kantar Media, is a leading global software house operating out of Denmark, Spain, Poland, the US, Australia, Singapore and beyond. Since our founding in 2000, we have grown rapidly to become the largest respondent-level media software provider in the industry, with a presence in over 70 markets across North and Latin America, Europe, the Middle East, Africa and Asia-Pacific.

Our software solutions enable broadcasters, streaming platforms, operators, media agencies and advertisers to gain comprehensive insights through advanced analysis of consumption patterns and advertising effectiveness across traditional TV, addressable formats, online media and beyond.

We proudly collaborate with global industry leaders such as Warner Bros. Discovery, Paramount, Disney, SKY, BBC, Comcast, Eurosport, Netflix, Amazon, Meta, Google, comScore, Procter & Gamble, PepsiCo, Expedia and many others.

Job title: Product and Commercial lead

Location: Sant Cugat, Cami de Can Calders

Full time/Permanent/Hybrid

Job description

TechEdge is seeking a highly driven commercial profile to provide global commercial leadership across local audience measurement markets. This role will focus on guiding local teams to unlock near-term sales opportunities while defining a longer-term global strategy.

With TechEdge investing to upgrade its software solutions, moving to cloud-hosted platforms and unlocking new opportunities in cross-media and web-based tools, this role will be pivotal in ensuring local markets capitalize on these innovations and position Kantar Media as a global leader in measurement and analytics.

Responsibilities and taks

• Commercial leadership: Provide hands-on commercial guidance to local audience measurement markets, enabling them to drive software sales alongside their data offerings.
• Near-term sales growth: Support local teams in identifying and closing immediate opportunities, ensuring TechEdge solutions are effectively positioned and sold.
• Strategic roadmap: Define and implement a longer-term global sales strategy that aligns with TechEdge’s evolving product portfolio and market ambitions.
• Product innovation alignment: Champion the transition to cloud-hosted solutions, cross-media measurement, and web-based tools, ensuring clients understand and adopt these upgraded capabilities.
• Account management excellence: Strengthen and expand relationships with major accounts, acting as a trusted advisor who understands their objectives and consistently delivers high-quality service.
• Revenue growth: Drive upselling and cross-sell opportunities, using a consultative approach to showcase the full potential of TechEdge’s products and services.
• Collaborative approach: Work closely with global research and sales teams, providing insights and strategies that benefit the wider organization, including our Kantar Media Business Team, and report directly to the Global Sales Director.

Profile/ Skills

We are seeking an experienced and personable sales professional with a proven track record of managing large accounts and building long-term partnerships across the media and digital ecosystem.

The ideal candidate will be:

1. Client-centric and results-driven

• Passionate about delivering exceptional client experiences and solving client challenges.
• Motivated by achieving sales targets and growing account revenue through consultative, value-based selling.

2. Independent, proactive and ownership-oriented

• Able to thrive in a hybrid work setup, working independently and taking full ownership of clients, opportunities and contracts.
• Proactive and self-driven, with a strong growth mindset and the ability to move initiatives forward without extensive oversight.

3. Technically confident

• Comfortable working with complex, data-driven software solutions.
• Capable of translating technical capabilities into clear, compelling value for clients who may not be technically minded.

4. Entrepreneurial and hands-on

• Comfortable operating in a lean, entrepreneurial environment where everyone is a “doer”.
• Willing to manage the full sales process end-to-end, coordinating closely with internal teams to ensure seamless delivery and client satisfaction.

5. Industry knowledge and network

• Strong understanding of the media, broadcasting, streaming, measurement or ad-tech ecosystem.
• Experience working with digital platforms, streaming services, or large global accounts is highly desirable.
• An established industry network that enables the candidate to hit the ground running.

6. Interpersonal and communication skills

• Outgoing, engaging and able to build rapport effortlessly with external stakeholders.
• Strong presentation, negotiation and interpersonal communication skills.

Country

Why join Kantar Media?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar Media.