Product Head & Customer Programs Manager

WORKING AT ABBOTT

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access To

• Career development with an international company where you can grow the career you dream of.

• A company named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

PURPOSE OF THE JOB

• Development and successful implementation of annual marketing plans

• Design and implement an education plan to fulfill strategic needs (external & internal).

• Support sales force in achieving sales and market share in the county and individually for assigned products and achieve sales targets in the territory for assigned products

• Drive implementation of Commercial Excellence processes related to Product launches and Accounts Tracking

• Be part of the connection with CRM EMEA Marketing and Education Team.

ROLES & RESPONSIBILITIES

• Support in the analysis of market situation and competition in the territory for assigned products

• Support in the preparation of action plans and coordinate with management for assigned products

• Prepare and deliver presentations for customers on assigned products

• Prepare and deliver presentations for sales force on products updates, follow up promotion materials

• Implement projects to assigned products

• Ensure compliance with branding strategy

• Identify training changes to meet customer needs.

• Help sales to prepare tender product offering and pricing.

• Implement marketing plan in country

• Compliance with local and corporate policies and procedures

• Close team work with EMEA marketing team

• Participate in congresses, sales and marketing meetings both at international or local level.

• Liaise with other areas of the organization to implement changes.

• Maintain expert knowledge and consults on technical and clinical advancements.

• Participate in congresses, sales and marketing meetings both at international or local level.

• Conducts on-site education and supports establishment and maintenance of customer relations with healthcare professionals and organizations.

• May provide technical expertise and troubleshooting to practitioners during clinical procedures/operations.

EDUCATION & COMPETENCIES

• University degree, preferably in engineering/biology/medicine to be able to communicate product information.

Knowledge and skills:

• Medical Device industry experience (preferable sales experience).

• Computer and presentations skills.

• Computer program literacy. Strong in Excel. Experience in Sales Tracking Tools & Softwares.

• Fluent oral and written English language

• Analytical skills.

• Negotiation skills.

• Team player.

Competences:

• Demonstrated abilities in collaborating and working with the medical professionals.

Marketing competencies

• Measures, tracking and budgets

• Develops project budget under supervision of manager

• Strong in developing metrics and tracking tools

• Account targeting and tracking (strong Plan-Do-Review Process)

• Experience in Customer Relationship Management tools is a plus

• Forecasts

• Gathers data for input and analysis and creates reports

• Executes data analysis and creates reports

• Creates basic forecasting models

• Gathers assumptions from sales

• Market Intelligence

  • Maintain and improve market tracking tools

  • Customer Segmentation

• Commercial Excellence

• Competitive intelligence coordination

• Support to “Clinical Marketing”

  • Study results communication and promotion, working closely with Clinical Department

• Plan development

  • Supports development of plan

  • Gathers information about customer, competitors and channels to use in marketing plans

• Plan execution

  • Support executive of marketing initiatives for own product area, including owning a piece of the plan

  • Completes specific task to support the execution of the plan

  • Support plan execution, including owning a piece of the plan.

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