Product Manager Gds & Alliances

At Vueling, we connect people, places and opportunities ✈️

As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact.

Mission

Define, prioritize, and drive the strategy, discovery, roadmap, backlog, and execution of the GDS and Alliances Distribution Product ecosystem, ensuring alignment with commercial objectives, technology capabilities, partner requirements, and industry evolution. The role is responsible for delivering scalable, efficient, and future-ready distribution capabilities that maximize revenue generation, partner adoption, channel performance, and long-term business value.

Tasks & Responsibilities

• Define and own the product strategy, vision, roadmap, and backlog for GDS and Alliances distribution channels, translating commercial priorities and market opportunities into actionable product initiatives.

• Lead the discovery, design, prioritization, and delivery of new distribution capabilities through collaboration with travel agencies, OTAs, GDSs, connectivity providers, technology partners, and internal stakeholders.

• Manage the three-year channel transformation plan and execute the annual roadmap, ensuring alignment between strategic objectives, investment priorities, and business outcomes.

• Prioritize initiatives based on revenue impact, profitability, operational efficiency, technology feasibility, partner adoption, and cost-to-serve considerations.

• Develop and maintain strong working relationships with external partners including GDS providers, travel agencies, OTAs, GSAs, technology providers, IATA, and other industry stakeholders.

• Coordinate testing, validation, and implementation of new capabilities with technology teams and external partners to ensure seamless integrations and successful product releases.

• Monitor channel performance through KPIs and market analysis, identifying optimization opportunities related to conversion, reliability, latency, partner adoption, operational efficiency, and revenue growth.

• Drive the evolution of indirect distribution channels, leveraging emerging technologies, automation, AI-driven tools, and LLM-enabled commerce opportunities.

• Collaborate closely with Product, Technology, Commercial Strategy, Sales, Revenue Management, Finance, Network, Customer, Data, Digital, and Operations teams to ensure successful delivery and stakeholder alignment.

• Coordinate with IAG stakeholders and participate in industry forums such as IATA and ATPCO to influence standards, foster innovation, and ensure alignment with future distribution models.

• Support investment decisions by providing business cases, performance analysis, prioritization recommendations, and budget execution oversight.

Academic Background

• Bachelor’s degree in Business Administration, Engineering, Technology, or a related discipline.

• Additional education or professional exposure combining business, technology, product management, and digital commerce is highly valued.

Experience

• 8-10 years of experience in airlines, travel technology, digital distribution, connectivity, B2B platforms, digital commerce, or similar technology-driven environments.

• Proven experience managing product roadmaps, backlogs, and medium- to long-term product strategies.

• Strong track record working with IT, Engineering, QA, and Solution Architecture teams to deliver technology-based products and services.

• Experience managing relationships with external partners such as GDS providers, OTAs, travel agencies, aggregators, and connectivity partners.

• Demonstrated experience monitoring product performance through KPIs and driving continuous optimization initiatives.

• Experience working in cross-functional environments involving Commercial, Sales, Revenue Management, Finance, Network, Data, Digital, Customer Experience, and Operations teams.

• Previous exposure to airline distribution, GDS ecosystems (Amadeus, Sabre, Travelport), NDC, airline retailing, and travel technology is highly valued.

• Experience operating in fast-paced, evolving, and highly autonomous environments.

Skills

• Strong product management expertise, including product discovery, roadmap definition, backlog management, prioritization frameworks, and Agile delivery methodologies.

• Deep understanding of airline distribution ecosystems, including GDSs, OTAs, travel agencies, connectivity providers, alliances, and emerging distribution models.

• Advanced knowledge of GDS platforms such as Amadeus, Sabre, and Travelport, as well as industry standards and organizations including IATA, ATPCO, and OAG.

• Strong commercial acumen with the ability to balance revenue growth, partner needs, operational efficiency, and technology constraints.

• Excellent analytical, strategic thinking, and problem-solving capabilities.

• Ability to translate complex technical and commercial concepts into clear business recommendations and stakeholder communications.

• Strong stakeholder management and influencing skills across internal and external organizations.

• Knowledge of emerging technologies, AI-powered products, automation, and digital commerce innovation.

• High level of autonomy, ownership, adaptability, and results orientation.

• Languages: Professional proficiency in English (C1) and Spanish (C1)

Vueling Values
Our values are what we believe in, what we stand for and how we behave.

• Make it happen

• Make it better

• Make it safe

• Make it cost-focused

• Make it customer-oriented

• Win together

Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status.