Product Marketing Manager - SaaS

Alpega Group is seeking our next Product Marketing Manager! If you excel at translating complex technical capabilities into compelling value propositions and driving the strategic go-to-market (GTM) vision for B2B SaaS solutions, this role is for you. In this role, you will be the "glue" between Product, Sales, and Marketing, ensuring our modular solutions are positioned effectively to mid-market and enterprise companies. You will take ownership of product messaging, sales enablement, and launch strategies to drive adoption and revenue growth. The ideal candidate is a storyteller who understands the nuances of the supply chain industry and the enterprise buying journey.

This role reports to the Director of Product Marketing. The location is in St. Cugat del Valles, Barcelona.

WHO ARE WE

The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business. Alpega TMS is a top 5 TMS provider, supporting more than 200,000 users in 80 countries with their logistics processes.

Find more about our clients and services here: Cloud-based transportation management software | Alpega Group

ABOUT THE ROLE

Messaging & Positioning: Develop and maintain clear, differentiated messaging and positioning for Alpega’s modular suite. You will transform technical features into value-driven narratives that resonate with C-suite executives and operational leaders alike.

Go-to-Market (GTM) Strategy: Lead the planning and execution of product launches and updates. Collaborate with the Growth Campaign team to ensure product news is integrated into multi-channel demand generation efforts and reaches the right audience at the right time.

Sales Enablement: Empower the sales and business development teams by creating high-impact tools, including pitch decks, product sheets, battlecards, and ROI calculators. Act as the subject matter expert to support complex enterprise sales cycles.

Market & Competitive Intelligence: Act as the "voice of the market." Stay informed on industry trends, analyst reports (such as Gartner), and competitor movements to refine our strategic direction and identify new opportunities for differentiation.

Customer Advocacy & Content: Collaborate with the Content and Creative team to produce relevant materials that validate our value, including case studies, video testimonials, and whitepapers. Use customer insights to drive retention and expansion messaging.

Cross-Functional Leadership: Work closely with Product Management to influence the roadmap based on market feedback and with Sales/RevOps to ensure our positioning aligns with revenue goals and lead conversion strategies.

WHAT WE LOOK FOR IN YOU

• At least 2+ years of experience in B2B SaaS Product Marketing, preferably within the supply chain, logistics, or ERP space.


• Proven ability to create compelling messaging for complex, modular solutions with long sales cycles.


• A strategic mindset with the ability to execute—you can move from high-level portfolio strategy to granular sales assets seamlessly.


• Mandatory fluency in English.


• Experience with market research and competitive analysis to drive product differentiation.


• Excellent communication and presentation skills, with the ability to influence stakeholders across Product, Sales, and Marketing.


• Strong project management skills and a proactive, results-oriented approach.

*Please submit your resume in English.

WHAT WE OFFER YOU

• A competitive salary package, with additional legal benefits focused on your well-being, work flexibility, and career growth.


• A permanent contract.


• 3 days/week in the office.


• Gaining experience in supply chain and logistics with dynamic business growth and an agile way of working.


• An international working environment with over 40 nationalities in the Alpega Team.


• Possibilities to create and design structures, systems, and processes on one’s own responsibility.

Learn more about Life at Alpega. About us | Alpega

Our commitment to you

The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team with different backgrounds, races, faiths, and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow, and is happy at work.

If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position so we can make arrangements for you.

Good luck with your application! We look forward to hearing from you.