Account Executive (B2B Sales)

Location: Madrid and surrounding areas, Spain

Work model: Remote prospecting with in-person client meetings as needed

Contract type: B2B / Independent Contractor

Compensation: Fixed monthly fee + sales commissions

About the Project

torodoro.es is a local business discovery and advertising platform designed to connect residents with businesses in their area.

The platform helps local businesses increase their visibility through search result placements and digital advertising solutions. It also offers SaaS tools for customer management, billing and business operations.

We are looking for an Account Executive to develop our presence in Madrid and the surrounding areas by establishing relationships with local business owners and introducing them to the platform's subscription-based services.

• Identify and research potential business customers in Madrid and surrounding areas.
• Proactively contact business owners and decision-makers through outbound calls and emails.
• Arrange and conduct in-person meetings with prospective customers when needed.
• Present the platform's advertising subscriptions and SaaS solutions, explaining how they can address each business's needs.
• Manage the sales cycle from initial outreach and product demonstrations to negotiations and closing deals.
• Build and maintain a consistent pipeline of prospective customers.
• Maintain relationships with existing customers and identify opportunities for renewals and upselling.
• Keep accurate records of sales activities, customer interactions and pipeline progress in the CRM.
• Share customer feedback and insights into the local market to support product and sales development.

• Proven experience in B2B sales, preferably selling services, digital solutions or subscription-based products.
• Experience with outbound prospecting, including cold calls, email outreach and direct communication with business owners or decision-makers.
• Native or near-native Spanish proficiency, with a strong understanding of local business communication and commercial practices in Spain. Fluent English is also required.
• Strong communication, presentation and negotiation skills.
• Ability to independently manage prospecting, customer communication, meetings and follow-ups.
• Familiarity with Madrid and the surrounding business environment.
• Willingness to attend in-person meetings with customers across Madrid and nearby areas when needed.

• Experience selling SaaS products, digital advertising, marketing services or other technology-based business solutions.
• Previous experience working with small and medium-sized businesses.
• Existing professional connections with local businesses in Madrid.
• Experience with recurring-revenue or subscription-based sales models.

• B2B cooperation under a service agreement.
• Fixed monthly fee combined with sales commissions.
• Flexibility to organize prospecting and sales activities remotely, with in-person customer meetings when required.
• Opportunity to develop a customer portfolio in the Madrid market.
• Direct involvement in expanding the platform's presence in Spain and sharing feedback from local businesses.