Field Marketing Specialist - Iberia

About Us

At Nextlane, we don’t just develop software solutions – we create the future of the automotive industry.

We are a company that combines advanced technology with a clear vision: simplifying and digitizing every step of the automotive customer journey, empowering manufacturers and dealerships to thrive in a constantly evolving market.

We believe in the value of every team member, offering opportunities for you to develop and contribute to meaningful solutions.

So… What does it mean to be a #Nextlaner?

• Be part of a growth-oriented culture.

• Collaborate with colleagues from all over the world.

• Believe in the Power of ideas and the diversity of thought.

• Be committed to provide an environment where you can learn, grow, and collaborate on projects that make a global impact.

Our success is measured not just by results, but also by the growth and satisfaction of those who are part of our company.

At Nextlane, you’ll have the opportunity to innovate, push boundaries, and work on solutions that are transforming the automotive world.

Your Responsibilities:

As a key member of the team, you will be responsible for:

• Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.

• Identify and organize our presence to local events and conferences.

• Execute global lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.

• Position our brand by identifying the trendy topics and the associated keywords in your region.

• Deploy regional campaigns on social networks to increase corporate and employee branding.

• Contribute to content production in line with global content plan and localize corporate content when it is relevant for your markets.

• Report results and analyse marketing effectiveness while managing database quality.

How to achieve the objectives:

• Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.

• Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow-up.

• Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.

What We're Looking For:

• Experience:

  • A master’s degree in business or marketing.

  • Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.

  • Experience in B2B marketing ideally in the software industry.

  • You are comfortable speaking in front of customers or Imaweb’s salespeople.

  • Very comfortable communicating in English.

  • Autonomy, proactivity and creativity.

• Languages: English and Spanish mandatory, Portuguese and French are a plus.

• Communication: Strong communication skills, both verbal and written.

• Technical Skills: Hubspot.

• Interpersonal Skills: Ability to collaborate in a diverse and dynamic environment.

Our Recruitment Process:

1. 15-minute introductory call with our Talent Acquisition Specialist.

2. Interview with Field Marketing Manager.

3. Interview with Sales VP.

What We Offer:

We understand that flexibility and trust are essential for our teams. Here are some of the benefits we offer:

• Remote Work: Up to 3 days a week!

• Work-life balance: We have flexible entrance and departure time.

• Summer schedule on Fridays: Start early your weekends!

• Referral Bonus: €1500 for every talent you refer (after 6 months).

• Flexible Remuneration: COBEE platform.

• ⚕️ Private Medical Insurance: Adeslas.

• Continuous Learning: Access to our internal platform for continuous development.

• Vacation: 23 vacation days plus an intensive schedule in July and August.

• Teambuilding: Our afterworks and activities are memorable!

Diversity, Inclusion & Belonging

At Nextlane, we are committed to creating a space where everyone feels valued and respected. We firmly believe that diversity in experiences and backgrounds strengthens our culture and drives innovation.

• Support for people with disabilities. If you need any adjustments during the recruitment process, let us know so we can provide the best possible experience.

• Equal opportunities for all: We welcome applications regardless of age, gender, origin, disability, or any other characteristic protected by law.

Join Nextlane and become part of the technological revolution in the automotive industry.

Discover why we are a great place to develop your talent!