RGM & Operational Excellence Specialist

Your Tasks

In this role you will be responsible for defining the categories strategy and translating it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, by in-depth categories analysis and shopper understanding using all the relevant data & sources of information.

Your tasks:

ASSORTMENT & DISTRIBUTION:

• Define the ideal assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture


• Identify assortment opportunities based on in-depth market and shopper analysis


• Define the must win channels for innovation and set the distribution targets

PROMOTIONS & PRICING:

• Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depths by category


• Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance


• Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate


• Influence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics, and frequency to ensure the delivery of key brand and retailer promotional objectives


• Evaluate current pricing strategies and define areas for improvements


• Constantly track competitors pricing and translate insights/learnings into clear recommendations for Beiersdorf


• Develop in close co-operation with Marketing, Sales & Finance the pricing strategy of new products


• Define based on pricing analysis in the category & financial KPIs the new annual list prices

Your Profile

• At least 5 years of Category Management experience – RGM expertise within FMCG industry


• Proven experiences of matching brand strategies and channel strategies with financial KPIs


• Strong analytical skills and critical thinking. Analyze and understand multiple data points, formulate questions and hypotheses and challenge the status quo


• Effective communication. Formulate messages to the point and take others along. Fluent in English


• Teamwork and stakeholder management. Engage and collaborate with a multitude of different parties


• Prioritization & organization of work. Systematically prioritize and implement a structured solution or action plan


• Problem solving & decision making. Understand complex problems and propose with fact-based arguments on the best solution


• Result & solution oriented: strong desire to win


• Advanced in M365, Nielsen, Kantar, Power BI