Senior Analytics Engineer

At KingMakers, we're not here to follow the industry, we're here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we've created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.

From Nigeria to South Africa, we've rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what's next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence. We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact, because great products can change how entire communities experience play.

About the Role

You will be implementing and contributing to data analytics strategies, with ownership of specific projects and products. Your role involves delivering solutions and providing technical expertise to drive initiatives. You will be responsible for tackling complex technical problems and identifying solutions. Working closely with senior engineers and team leads, you'll develop and enhance data products while ensuring adherence to and improvement of technical practices.

Analytics Architecture & Data Modelling

• Design and implement scalable, high-performance analytical data models.
• Lead semantic modelling initiatives that power executive dashboards and business-critical reporting.
• Define modelling conventions, metric definitions, and governance standards.
• Ensure strong data lineage, documentation, and reproducibility.

Business Impact & KPI Ownership

• Partner with stakeholders to define and standardize meaningful KPIs.
• Translate ambiguous business needs into structured analytical frameworks.
• Drive end-to-end analytics lifecycle: from discovery to delivery.
• Deliver executive-ready insights and visualization products via Power BI.

Operational & Technical Excellence

• Establish CI/CD, testing, observability and reliability practices for analytics workloads.
• Improve deployment automation via Azure DevOps / Git workflows.
• Ensure data quality, accuracy, and integrity across systems.
• Contribute to personalization use cases via Single View of Customer models.

Collaboration & Mentorship

• Act as a technical reference point within the analytics community.
• Mentor peers and junior engineers.
• Partner with Product and Engineering to enable experimentation (A/B testing).
• Communicate architectural decisions clearly to technical and non-technical audiences.

• 5+ years or equivalent experience designing, implementing and optimising complex analytical datasets and data models

• Proven experience leading the implementation of end-to-end analytics solutions and semantic modelling.
• Experience using PowerBi Services to turn data into powerful visual aids and dashboards.
• Good understanding of data governance, lineage, and quality frameworks in analytical systems
• Expert-level skills in Microsoft BI stack, DAX, MDX, T-SQL, Python
• Solid experience of using Git or Azure DevOps improving deployment reliability, automation, and observability.

Bonus Points:

• Strong communication skills, with the ability to present insights, architectural decisions, and trade-offs clearly to both technical and non-technical stakeholders.
• Experience with dBt orchestration
• Knowledge of Azure data services (Delta and Databricks)
• Experience with A/B testing
• Experience with Power Automate

How You Do It – Our CROWNS Values

At KingMakers, our values aren't posters on the wall - they're how we work and win together:

• Customer First: Build data products that create clarity and drive decisions that improve player experience.
• Raise the Bar: Don’t just report numbers. Improve the system that produces them.
• Operate with Candor: Be direct, clear, and evidence-based. Challenge assumptions with data.
• We Build Together: Partner across Product, Tech and Commercial. Shared success > siloed wins.
• No Hesitation, Never Reckless: Move fast in analytics — but never compromise data integrity.
• Speed & Iteration: Ship insights early. Improve continuously. Perfection is iterative.

🇪🇸 Spain Hub: Hybrid model, private health insurance, flexible compensation,, bonus scheme, competitive leave.

🇿🇦 South Africa Hub: Hybrid model, medical insurance, RA & Group Risk contributions, bonus scheme, office perks.