Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am - Madrid

What will be your mission?

The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

What will you do?

Brand & Operational Marketing Leadership

• Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe


• Ensure consistent application of brand standards across all properties


• Support the rollout of guest experience initiatives and operational brand standards at hotel level

Hotel Support & Collaboration

• Act as a key partner to hotels, providing guidance on marketing, branding, and design needs


• Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing


• Identify best practices and scalable initiatives across the portfolio

Marketing Planning & Execution

• Oversee the implementation of the global NH Collection marketing plan at property level


• Support the development and execution of tailored marketing plans for flagship hotels


• Contribute to regional and hotel-level media plans, ensuring high-quality creative execution

Openings, Rebrandings & Asset Development

• Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events


• Coordinate product and lifestyle photoshoots

Content, Digital & Brand Governance

• Ensure all brand assets and materials are used correctly


• Support website and landing page content alignment


• Oversee Social Media and PR alignment with brand standards


• Support CRM and loyalty campaigns with on-brand creative input

Cross-Functional Collaboration

• Work closely with Brand Strategy, Customer Experience, and Operations


• Deliver brand training and provide brand expertise across departments

What are we looking for?

Education & Background

• Bachelor’s degree required; Master’s degree is an advantage


• Proven international work experience

Skills & Expertise

• Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required


• Strong business and marketing acumen, combined with analytical thinking and attention to detail


• Ability to translate data into impactful, creative marketing concepts


• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)


• Good understanding of social media platforms and content management systems (e.g. WordPress)


• Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus

Reporting Line & Location

• Reports to the Senior Director, B2C Operational Marketing


• Based in Madrid (hybrid working model)

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.


• Career development opportunities full of national and international challenges.


• Wide range of training programmes to enhance your skills.


• Wellbeing initiatives, including flexible working conditions.


• Team member recognition programmes, including Memorable Dates.


• Ability to make a difference through our sustainability programme and volunteering initiatives.


• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.