Senior Content Marketing Specialist

Ready to become the voice that moves B2B buyers from curiosity to conversion?

At Bdeo, we're transforming the insurance and fleet industries through AI-driven visual intelligence. As we grow across markets, our sales team needs sharp, persuasive content in their hands at every stage of the funnel — and our audience needs to hear from us consistently, not just when we launch something new.

We're looking for a content-driven Senior Content Marketing Specialist who thrives at the intersection of sales enablement and demand nurturing. Someone who enjoys turning complex product value into clear one-pagers and battlecards, building editorial calendars that actually get read, and keeping a CRM nurture flow humming in the background — even when priorities shift fast (because in a small team, they do ).

In this role, you'll act as a force multiplier for our commercial team, making sure they always have the right story and the right asset at the right moment, while also building Bdeo's presence and credibility in the markets we serve.

If you like writing content that sells without sounding like it's selling, thinking in terms of funnel stages and conversion from day one, and collaborating closely with Sales, Product, and external freelancers to turn technical value into compelling narratives… this might be your next challenge

About the role

As a Senior Content Marketing Specialist, you'll sit in the sweet spot between execution and ownership. With 2–4 years of experience, you'll bring enough autonomy to contribute from day one while continuing to grow in a high-impact environment.

Your role will bridge sales enablement (equipping the commercial team with the right assets at the right moment) and demand nurturing (keeping our audience engaged and our pipeline warm) — helping the business close faster while building lasting brand credibility.

What you'll be doing:

Sales Enablement

• Produce and keep up to date all funnel content — use cases, one-pagers, competitive battlecards, videos (complex formats supported by a designer or external agency)
• Establish and run a periodic (quarterly) review process for existing commercial content
• Adapt messaging and content by vertical/segment in coordination with Product
• Work with Product to prepare content for new launches

Content & Nurturing Campaigns

• Own the editorial calendar for non-commercial content (blog, opinion pieces, educational content) aligned with our thought leadership positioning
• Manage the newsletter — frequency, content, and subscriber growth
• Build and maintain automated nurture flows in the CRM for leads at different funnel stages
• Evaluate and manage occasional paid content campaigns (LinkedIn, retargeting) when the business case justifies it
• Track content performance (engagement, MQL conversion) and adjust the calendar accordingly

Webinars

• Plan, produce, and execute our webinar calendar, both owned and partner co-hosted
• Coordinate content, speakers, logistics, and post-event lead nurturing

PR: Cross-team Support

• Feed stories, data, and insights to our PR freelancer to fuel our thought leadership strategy

Who we're looking for

• ~2–4 years of experience in content marketing, product marketing, or customer marketing, ideally in B2B SaaS environments
• Proven experience writing sales-driven content (not just blog/SEO): case studies, one-pagers, battlecards
• Experience organizing webinars end-to-end (not just day-of execution)
• Experience writing non-commercial content (blog, articles, newsletter) beyond direct sales content
• Experience using a CRM or marketing automation platform to manage nurturing flows (e.g. HubSpot, Marketo, ActiveCampaign)
• Ability to work within small teams and take on a multidisciplinary role without losing focus on priorities
• Native or bilingual Spanish; professional English
• Experience coordinating external freelancers/agencies (design, video)

Nice to have:

• Previous experience in industries with long sales cycles and niche targets (insurtech, fleet, insurance, banking, industrial)
• Experience in customer advocacy programs or customer communities

About Us

At Bdeo, our mission is to empower the insurance and fleet management industries through cutting-edge Visual Intelligence. Our AI-powered technology, accessible via smartphone, allows for remote analysis and detection of vehicle damage, providing triage and cost estimates that help companies streamline and optimize underwriting and claims management processes.

We focus primarily on Motor Solutions, while also applying our Visual Intelligence to selected Property use cases.

Our recent achievements:

• Operating in +30 countries and expanding, with a multicultural team of #Bdoers representing over 14 nationalities.
• Recognitions: AI Fintech Global 2023, FinTech Global’s Insurtech100 in 2023, Wired's Hottest Startups in Europe and among the top 10 most relevant startups in Madrid in 2023, and ITC DIA Europe top 100 insurtechs to watch in 2024.
• Additional honors: Claims Excellence Awards 2024 (Nominee), Forbes Spain’s 2024 list of 100 Most Creative People in Business featuring Julio Pernía and Bdeo, and recognized among the World’s Top Insurtech Companies 2024 by CNBC and Statista.

Our growth is backed by top-tier investors, including Wayra and Telefónica Seguros through Íope Ventures, Hollard, Armilar, and CDTI, alongside returning investors K Fund and Blackfin—and we couldn’t be more excited for the journey ahead!

Our Values:

• We think BIG and are BOLD
• We always go the extra mile
• We genuinely CARE about each other
• We stay laser-focused on customer success

Why You'll Love Working with Us!

Vacation & Time Off:

• Recharge Fully: Enjoy 23 vacation days plus all Spanish public holidays.
• Extra Days for Special Moments: Paid time off on December 24th and 31st, and yes, we celebrate you with a day off on your birthday! (Just be sure to bring a fantastic birthday cake to share .)

⏳ Flexible Work Options:

• Own Your Schedule: Start anytime between 8 am and 10 am, wrap up between 5 pm and 7 pm, and on Fridays (and 20 summer days), dive into the weekend early with an 8 am to 3 pm finish.
• Home Comforts: Work from home three days a week, plus enjoy six full weeks remote per year.

Awesome Perks:

• Health is Wealth: Private medical and dental insurance (Adeslas) for peace of mind.
• Flexible Spending: Meal, transport, training, and kindergarten benefits through Cobee.
• Office Treats: Fuel your day with office snacks—think fruit, cookies, tea, and coffee, all on us!
• Taxes, Done Right: Access to TaxDown to help you file your taxes effortlessly and make sure you’re not paying more than you should.

Learning & Growth:

• Invest in Yourself: An annual budget for books, courses, events, or anything else to keep you growing.
• Internal Knowledge Sharing: Access training sessions that bring the team closer and up to speed on the latest industry insights.

Extra Goodies:

• Career Momentum: From new learning to career growth, you’ll find plenty of ways to advance and make a significant impact in an industry-transforming company.
• A Dream Team: Join a passionate crew that’s all about revolutionizing the insurance industry!

Bdeo is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.