Senior Tracking & Attribution Specialist

JOIN OUR TEAM!

At BetWarrior, we’re building a smarter, more personal, and more fun betting experience.

Our purpose is simple: to create exceptional online entertainment, giving users the chance to win in a transparent, safe, and responsible way

We’re an ambitious, fast-growing team competing across Latin America and beyond. We move fast, with urgency, and care about every detail

Great people, bold ideas, and a sharp focus on user experience set us apart

If you like solving tough problems, making real decisions, and building something that lasts — you’ll feel right at home. We’re looking for a  Senior Tracking & Attribution Specialist  to help us scale smarter, move faster, and raise the bar across everything we do

In this role, you'll:

• Lead tracking strategy and technical planning for all customer-facing platforms (web and mobile)


• Design and manage event taxonomy and tracking schemas in Segment, GA4, and backend systems


• Implement and maintain server-to-server tracking and conversion APIs (Meta CAPI, Google Enhanced Conversions)


• Oversee MMP setup and governance (AppsFlyer, Adjust), including SDK integration and attribution logic


• Own GTM (web and server-side) and ensure consistent tag implementation


• Drive cross-channel attribution strategy with Growth and BI teams


• Standardize campaign tracking with a scalable UTM structure


• Audit and QA data with tools like Charles Proxy, Tag Assistant, Postman


• Work with Product/Engineering to embed tracking into product features and experimentation


• Ensure privacy and compliance standards (GDPR, CCPA, LGPD) are met

We're looking for someone who brings:

• 5+ years of experience in marketing tech, digital analytics, or instrumentation


• Advanced expertise in GA4, GTM, Segment, and MMPs (AppsFlyer/Adjust)


• Strong understanding of attribution models, S2S tracking, and conversion APIs


• Ability to translate business goals into technical tracking plans


• Experience in fast-paced, digital-first environments with product & growth teams

Bonus points if you also have:

• Proficiency in SQL and BI tools (BigQuery, Looker, Tableau)


• Experience with event streaming or data pipelines


• Background in iGaming, fintech, or regulated industries


• Automation or QA frameworks for tracking validation

We expect every team member to live our values:

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving