Social Media Manager

About the role

We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media.

You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes.

This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.

What you'll be doing

Social Strategy & Execution

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  Build and execute social strategies for SportyBet, Football.com and SportyTV, aligned with global brand guidelines and priorities

  
  


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  Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)

  
  


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  Translate football and betting narratives into daily content that wins attention and drives conversation

  
  

Content & Community Growth

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  Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).

  
  


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  Manage community engagement: comments, DMs, escalations, sentiment and moderation.

  
  


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  Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.

  
  

Betting-Led Storytelling

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  Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter.

  
  


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  Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy).

  
  


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  Collaborate with internal stakeholders to support key product pushes and campaigns.

  
  

SportyTV & Football.com Brand Growth

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  Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.

  
  


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  Help scale repeatable content series with strong retention and community hooks.

  
  

Creators, Partnerships & Local Relevance

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  Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.

  
  


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  Support paid + organic campaign activations with marketing teams.

  
  


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  Spot local relevance opportunities across Spanish-speaking and global football audiences.

  
  

Reporting & Performance

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  Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.

  
  


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  Deliver weekly/monthly reporting with insights and next actions.

  
  


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  Run testing frameworks to continuously improve formats, hooks, timing and distribution.

  
  

Cross-Functional Collaboration

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  Coordinate with designers, editors, content creators and country teams for speed + quality.

  
  


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  Support junior teammates when needed with feedback and guidance.

  
  


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  Keep workflows clean, efficient and scalable.

  
  

What you'll bring

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  3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)

  
  


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  Strong understanding of sports betting culture and what drives community + conversion

  
  


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  Deep football knowledge + love for the sport

  
  


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  Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts

  
  


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  Confident using analytics to improve performance and decision-making

  
  


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  Strong stakeholder management and ability to move fast in a high-output environment