VP Brand & Communications

Factorial is entering a new chapter. What started as an HR platform is evolving into a broader AI company that helps businesses connect their operations, make better decisions, and get work done.

This evolution creates a defining opportunity for our brand.

As we expand beyond our original category, we need to shape how the market understands Factorial, what makes our approach to AI different, and why our vision matters to businesses everywhere. We need a brand that reflects the ambition of our product, builds trust with decision-makers, and stands out in an increasingly crowded market.

As VP Brand & Communications, you will own how Factorial is seen, heard, and remembered. You'll define our global brand strategy, lead creative excellence, shape our corporate narrative, and build our presence across media, industry conversations, and the wider business community.

Reporting to the VP of Marketing, you'll lead a multidisciplinary organisation spanning brand, creative, content, communications, and PR, working closely with senior leaders across Marketing, Product, Sales, and People.

This is an opportunity to shape the next chapter of a company with international reach, ambitious growth plans, and a clear point of view on the future of work and AI.

Your mission is to turn Factorial's vision into a distinctive, trusted, and commercially effective brand.

What You'll Do

Brand Strategy & Positioning

• Own Factorial's global brand strategy, including positioning, architecture, identity, tone of voice, and corporate narrative.
• Lead the evolution of our brand as Factorial moves from an HR-focused platform to AI for Business, making our broader vision clear, credible, and compelling.
• Define what makes Factorial different in a market where many companies claim to be AI-powered, ensuring our brand is grounded in real product capabilities and customer value.
• Build a consistent global brand that resonates with different audiences, company sizes, and markets while allowing for meaningful local adaptation.
• Establish a clear framework for measuring brand impact, connecting awareness, consideration, branded demand, pipeline influence, and commercial performance.

Creative, Content & Campaigns

• Lead our creative and content organisation, setting a high bar for quality, originality, and execution across every customer touchpoint.
• Develop distinctive campaigns and creative concepts that bring Factorial's vision to life and make complex ideas about AI and business operations easy to understand.
• Ensure consistency across brand campaigns, product launches, digital channels, events, sales materials, and customer communications.
• Build AI-enabled creative workflows that increase speed, experimentation, and localisation without compromising quality.
• Partner closely with Performance Marketing and Product Marketing to ensure brand creativity supports demand generation and business growth.

Communications, PR & Media

• Own Factorial's global communications strategy, including corporate communications, media relations, executive communications, and issues management.
• Strengthen Factorial's presence in relevant business, technology, and industry media across our key markets.
• Shape our public narrative around AI for Business, helping customers, journalists, analysts, and the wider market understand our approach and its practical value.
• Lead communications around major company milestones, product launches, market expansion, and other strategic announcements.
• Work closely with People and leadership teams to ensure the experience inside Factorial reflects the values and ambition we communicate externally.

Executive Visibility & Thought Leadership

• Position Factorial's founders and leadership team as credible, distinctive voices on AI, the future of work, and how businesses operate.
• Build a thought-leadership strategy that generates meaningful conversations through original perspectives, research, media opportunities, and industry events.
• Identify opportunities for Factorial to contribute to the conversations shaping the future of business software and AI.
• Act as a senior spokesperson for Factorial when appropriate, representing the company with clarity and conviction.

Team & Organisational Leadership

• Lead and develop a multidisciplinary team across brand, creative, content, communications, and PR, working through senior leaders and building a strong leadership structure.
• Attract, develop, and retain exceptional talent across creative and communications disciplines.
• Establish clear priorities, objectives, and accountability, ensuring the team operates with focus, speed, and strong cross-functional collaboration.
• Build an environment where people take ownership, experiment, share knowledge, and continuously raise the quality of their work.
• Manage the Brand & Communications budget effectively, balancing long-term brand building with measurable business impact.

What We're Looking For

• 15+ years of experience in brand, communications, or marketing, including significant leadership experience in a high-growth technology company.
• A proven track record of building and evolving brands in ways that influence business performance, not just awareness or creative recognition.
• Experience leading a major repositioning, category evolution, or transformation of a company's market narrative.
• Experience leading multidisciplinary teams across brand, creative, content, communications, and PR, with the ability to develop strong leaders.
• Excellent creative and editorial judgement, with the ability to set a clear direction while empowering teams to deliver.
• Strong commercial understanding and the ability to connect brand investment to business outcomes, including demand generation and pipeline contribution.
• Experience building meaningful relationships with media, industry stakeholders, and business leaders across relevant markets.
• Confidence communicating complex ideas clearly, both internally and externally, including with executive audiences and on stage.
• Strong cross-functional leadership skills, with experience partnering closely with Product, Sales, Marketing, and Finance.
• Fluency in English. Additional European languages are a plus.

Nice to Have

• Experience in B2B SaaS, HR tech, fintech, business management software, or workflow automation.
• Experience positioning AI-powered products for business customers.
• Experience building a brand during a transition from a specialised product to a broader platform.
• Experience leading an in-house creative studio or bringing agency capabilities in-house.
• Experience using AI to improve creative production, content operations, and localisation at scale.
• Experience working across multiple European markets and balancing global consistency with local relevance.

About Factorial

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn’t know your company. Every time, you have to give it the context.

Factorial is different. Because it’s inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn’t the goal. Giving people back their time is.

When work changes, so do we.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Perks of Being Part of Our Team

We care about people, and we also offer a lot of benefits for employees:

• High-growth, multicultural, and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (gyms, pools, outdoor classes) ♀
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine ☕
• Pet-friendly

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