[MAR-] Retail Media Campaign Associate

. E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) are the new "digital shelf. "HP is looking for growth-minded Marketplaces on-site Search specialists to join our team of in-house Search experts. The PPC expert will plan, implement, and evaluate growth strategies for HP on Amazon Advertising / Amazon Seller Central. This role will effectively communicate the impact of Paid Search within the platforms to the business. In this role you will be supported with a Planning function that charts the way for your delivery towards Paid Search campaigns. This role provides the right candidate with an ability to make your mark on this very visible and important role to the business. You have a great chance of being a good fit if you are an autonomous and self-motivated digital marketer who thrives on data and analysis. We love working with specialists who blend smarts and ability to work seamlessly in a dynamic business. Prior experience within Amazon and other marketplaces PPC is essential. This role will be a part of Regional Paid Search Team that operates at the intersection of Digital Marketing, E-commerce and HP's category team. The successful candidate will play a strategic role in elevating Search coverage, Return on Ad Spend (ROAS) and, ultimately, market share for HP through the proactive and effective execution of product search engine advertising, and briefing Amazon Display teams for DSP onsite activations. Primary Function - What a Marketplaces On-Site Search and Display does at HP:We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance not just of HP product, but our team. Your primary focus will be to ensure the delivery of day-to-day Amazon Advertising activity, working towards set performance targets and ensuring that campaign implementation is in line with best practices, driving ecommerce success for your client. Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes but is not limited to strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page revisions. - Manage paid search campaigns across multiple marketplaces and ensure program specific coverage and ROI goals are being met. - Daily monitoring and analysis of all Paid Search advertising campaigns on the platforms of Amazon and other Marketplaces. Generate detailed keyword research analysis for new & existing products using third-party tools. Manage bids throughout the entire campaign, monitor and update daily budgets. Activate and manage big media budgets, and multiple PPC / DSP campaigns within the marketplaces across our portfolio of productsWelcome to hacendo.comkitempleo. es asks for your consent to use your personal data to: perm_identity perm_identity Personalised advertising and content, advertising and content measurement, audience research and services development devices devices Store and/or access information on a device Data preferencesYou can choose how your personal data is used. Vendors want your permission to do the following:Store and/or access information on a deviceAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). 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Create profiles for personalised advertisingInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. Use profiles to select personalised advertisingAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. Use profiles to select personalised contentContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e. g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. Understand audiences through statistics or combinations of data from different sourcesReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. Exponential Interactive, Inc d/b/a VDX. tvData collected and processed: Probabilistic identifiers, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Authentication-derived identifiers, Precise location data, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, IP addressesData collected and processed: Device characteristics, Precise location data, Device identifiers, Non-precise location data, Privacy choices, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Authentication-derived identifiers, User-provided data, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Precise location data, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, IP addressesData collected and processed: Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Authentication-derived identifiers, Device identifiers, Non-precise location data, Users’ profiles, IP addressesData collected and processed: Device characteristics, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Authentication-derived identifiers, Precise location data, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Device characteristics, Browsing and interaction data, Privacy choices, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Device identifiers, Non-precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, IP addressesData collected and processed: Probabilistic identifiers, Device characteristics, Authentication-derived identifiers, User-provided data, Device identifiers, Non-precise location data, Br