PR & Influencer Coordinator

As a PR & Influencer Coordinator, you will manage and grow our influencer network, drive product placements, and support media and editorial collaborations. This role is all about creativity, relationship-building, and delivering impactful brand experiences. 

YOUR RESPONSIBILITIES 

What you will do: 

• Manage product placements and seeding within PR and influencer marketing. 
• Build and maintain a network of key influencers aligned with Weekday’s PR & Influencer strategy. 
• Coordinate samples for editorial requests to secure print, digital, and social media coverage. 
• Assist in managing and updating media lists and contact databases. 
• Collaborate with assortment and merchandising teams to generate seasonal product placements. 
• Develop media relations and editorial contacts across fashion, music, and art scenes. 
• Support PR and social media projects such as creative gifting and events 
• Live the brand and values – be an ambassador. 

WHO YOU’LL WORK WITH 

You will work closely with Weekday’s marketing, PR, and social media teams, as well as assortment and merchandising teams. You’ll also collaborate with external influencers, media partners, and creative agencies to bring Weekday’s vision to life. 

WHO YOU ARE 

We are looking for people with… 

• Experience in PR, influencer marketing, or related fields within fashion or lifestyle brands. 
• Strong communication and organizational skills. 
• Ability to manage multiple projects and deadlines. 
• Fluent in English (verbal and written). 
• Familiarity with social media platforms and influencer trends. 

And people who are… 

• Creative and proactive, with a strong sense of initiative. 
• Organized and structured, able to prioritize effectively. 
• Collaborative and inclusive, thriving in a fast-paced environment. 
• Passionate about fashion, music, and cultural trends. 
• Curious and willing to learn continuously. 

ADDITIONAL INFORMATION 

This is a full-time temporary contract for one year, based at our Head Office in Södermalm, Stockholm. 

If you feel this opportunity is exciting, apply by sending your CV in English as soon as possible, but no later than January 4th, 2026. Due to data policies, we only accept applications through our career page. 

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely. 

Please note this position is offered on a local contract; you should have the legal right to work in Sweden before applying. 

WHO WE ARE 

Weekday is where culture moves fast and expression runs deep. Your everyday remix wrapped in denim. Too much, not enough, perfect. A wardrobe of contrasts: effortless basics, monochrome shades, and edgy cuts. The signature jeans that go with everything—and express it all. More than fashion – it’s a moment, a mood, culture in motion. Every version, all at once. Learn more about Weekday here. 

WHY YOU’LL LOVE WORKING HERE 

We offer attractive benefits, including: 

• Staff discount across all H&M Group brands. 
• Inclusion in the H&M Incentive Program (HIP). 
• 30 days holiday. 
• Collective agreement with pension and life insurance. 
• Wellness benefit (4,000 SEK/year). 
• Access to Benify Benefits Portal. 

JOIN US 

Our uniqueness comes from our inclusive and collaborative culture, strong values, and opportunities for growth. We look forward to hearing from you!