Digital Marketing Specialist - Urgent Hiring

We are looking for an expert Digital Marketing Specialist to join our exceptional team at Parking Network BV in Stockholm.
Growing your career as a Full Time Digital Marketing Specialist is a great opportunity to develop competitive skills.
If you are strong in teamwork, adaptability and have the right drive for the job, then apply for the position of Digital Marketing Specialist at Parking Network BV today!

At EasyPark, we love cities. We love them for work, play, and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.

EasyPark Group has a unique market coverage with a presence in over 25 countries and more than 3,200 cities. We work with several brands and parking apps, such as EasyPark, Parkmobile, RingGo.

About the Role

You will be responsible for the App-Store Optimisation to drive acquisition. This is our most important channel to convert the user to download the app. You will manage the app stores for all brands across all markets and make sure the content is optimized.

ASO Specialist will manage all activities for all the affiliate brands across all markets.

You will work closely with key stakeholders including Product Owners, the Brand & Creative team, Regional marketing managers, CRM, etc. to drive growth through app store optimization.

You Will Contribute and Make An Impact Through

• Continue to evolve and improve the strategy and roadmap for ASO to help us take the next steps and drive growth in line with the business strategy.
• Work hands-on with keyword optimization and implement customer product pages
• Autonomously analyze our performance in app stores and proactively optimize conversion, ensuring our brands are building a clear marketing footprint while achieving growth KPIs and ROMI.
• Strive for creative excellence in collaboration with the Brand & Creative team and ensure a solid plan for testing and experimentation in place.
• Gather requirements and input from various stakeholders and propose solutions to best support the business need and KPIs.
• Conduct competitor analysis and stay up to date on new trends, tools, tactics, and best practice within performance marketing.
• Start off by owning app stores as your marketing channel, but with the possibility to expand into more areas and other digital channels.

About You

• You are result-oriented, analytical, and have a strong sense of ownership.
• You like working in a dynamic and high-growth environment.
• You are comfortable managing stakeholders and collaborating with teams across functions and from different countries.
• You are curious and enjoy working within the area of Digital Communication, Brands and Consumer Experience.

Your Background

• Bachelor’s or Master’s degree with a specialization in the area of Business and/or Marketing.
• 3+ years of experience in multi-channel digital marketing in a global environment.
• Well-versed with various tools, i.e. Tracking & Attribution tools (e.g. Branch /Appsflyer/Adjust), App-Store Optimization tools, (e.g. AppTweak / App Annie /SensorTower)
• This role is based in our office in Stockholm, Sweden.

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiative and act outside of their comfort zone. Having an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.

Some of the perks of joining the EasyPark team:

• Flexible ways of working: combine working from home with working from the office, whatever is agreed on within your team.
• Digital global onboarding: a week to indulge in learning & connecting with fellow new starters across the globe.
• Office environment: an open, colorful & inspiring office environment
• Proactive health support: your well-being is important to us, why we offer proactive medical support, all depending on your need.
• Work for an award-winning company: for three years in a row (2019, -20, -21) EasyPark was awarded Sweden’s Best Managed Companies by Deloitte.
• Pension, insurance & health reimbursement: we, of course, have the basics in place, and encourage everyone an active & healthy lifestyle, by putting your reimbursement to use for physical activities.

Apply for this job

Benefits of working as a Digital Marketing Specialist in Stockholm:

● Company offers great benefits
● Opportunities to grow
● Attractive package

● Remote Work opportunity