Senior Marketing Data Analyst

The Data Platform is a distributed team by design, operating with Open Source principles to empower the team and studios to contribute equally. Beyond the core team, the team collaborates on a weekly basis with the 22 studios in the portfolio to improve data quality and richness. The result is that the Data Platform is in the infancy of becoming a team, with a unique organizational design.

As a Senior Marketing Analyst within our data platform team you'll play a critical role in leveraging data to drive marketing effectiveness, optimize performance, and contribute to the overall success of the organization's marketing initiatives.

Your mission

• Overseeing the collection, processing, and management of marketing data within the data platform, ensuring data quality and data coverage that meet the needs for marketing professionals in the group
• Developing and executing a comprehensive analytics strategy aligned with marketing goals and objectives, utilizing the capabilities of the data platform to drive insights and decision-making
• Design and implement data pipelines and architectures that structure and enhances collected data to create actionable and clean data sets for downstream use cases
• Expertise in creating sophisticated and visually appealing data visualizations that demonstrate best practices and UX principles
• Working closely with marketing teams, data scientists, IT professionals, and other stakeholders to align analytics efforts with business objectives, share insights, and drive continuous improvement
• Staying abreast of industry trends and best practices in marketing analytics and data management, and providing expertise to drive innovation and excellence within the organization

Your backstory

• 5+ years of experience in marketing, marketing analytics or a related field
• Passionate about bringing order and quality to marketing data down to the details - AppsFlyer SSOT, SKAN and IDFA are not foreign acronyms to you
• Proficiency in statistical analysis, data modeling, and the ability to derive actionable insights from complex datasets
• Comfortable working with advanced SQL and Python features
• Experience with data visualization tools like Tableau, Power BI, or Looker
• A solid understanding of marketing principles, including customer segmentation, marketing channels, campaign analysis, and attribution modeling
• Knowledgeable in writing data transformations and managing large pipelines with big-data like databases like Redshift, Snowflake, or Databricks
• Verbal and written communication skills for presenting findings, collaborating with cross-functional teams, and explaining complex concepts to non-technical stakeholders
• As a senior member of the team, you are expected to provide leadership and guidance to junior analysts, contribute to strategic planning, and drive initiatives to improve processes and efficiency
• Fluency in English