Brand Activation Manager Marketing & Sales · Malmö · Hybrid Remote - Get Hired Fast

We are looking for an expert Brand Activation Manager Marketing & Sales · Malmö · Hybrid Remote to join our productive team at Rugvista Ab in null Skåne County
Growing your career as a Full Time Brand Activation Manager Marketing & Sales · Malmö · Hybrid Remote is a great opportunity to develop relevant skills.
If you are strong in problem-solving, planning and have the right drive for the job, then apply for the position of Brand Activation Manager Marketing & Sales · Malmö · Hybrid Remote at Rugvista Ab today!

At Rugvista we are dedicated and passionate about helping people to a home they love. We are an entrepreneurial organisation committed to constantly improving ourselves and our business.

Our Marketing team is expanding, and we are looking for a Brand Activation Manager to elevate the Rugvista brand to new heights. This new role merges the best of digital marketing with innovative strategies in utilizing social channels and PR.

If you excel in branding and media planning, and have solid experience in digital PR and collaborations, this is the perfect opportunity for you!

The Brand Activation Manager position offers an opportunity to make an impact within an inspiring, ambitious, and international environment that values results, personal development, and collaborative approach. A genuine interest in home decoration is essential for this role, as we are committed to helping people create inspiring homes.

About the role

The role includes the following focus areas:

• Brand activation plans: Responsible for Rugvista Brand activation plan, driving initiatives supporting our brand position, including planning and buying media.
• Brand PR & collaborations: Initiate and drive collaborations supporting our Brand activation plan, as well as utilising PR from our branded initiatives.
• Organic Brand channels: Responsible for maintenance of Rugvista brand channels, in close cooperation with Community Manager, responsible for organic social channels.
• Brand measurement framework: Define measurement framework, set up dashboards, measure and follow up.

Our Marketing team acts as a full-service in-house agency, working with SEM, SEO, branding, content production, social media, influencers, campaign management, and CRM.

You will be part of the Brand & Content Marketing team, working closely with stakeholders across the company, including our performance marketing team based in Berlin, and external partners when necessary. You will report to the CMO, and the position is based at our headquarters in Malmö, Sweden.

How you make an impact

• Responsible for Rugvista brand media plans, including planning and buying media. In-depth knowledge about digital media channels (such as Meta, Youtube, Pinterest and TikTok) as well as more traditional media (TV, print) is mandatory.

• Responsible for Rugvista Brand activation plan, driving initiatives supporting our brand position. Examples of brand activations can be cross team projects such as Rugvista Design competition, implementing UGC tools and/or social shopping, but also smaller initiatives such as in packaging/store, communication.

• Initiate and drive collaborations supporting our Brand activation plan, as well as utilizing PR from our branded initiatives. Collaboration can include brand ambassadors, influencers, brand collaborations, but also more sales focus initiatives such as magazines and voucher swaps etc.

• Utilize PR possibilities in social media forums and incoming requests from designers and media. Identify new collaborations and outreach opportunities to promote Rugvista’s brand image and products.

• Responsible for Rugvista’s annual design competition and events connected to this to generate PR.

• Shared responsibility fororganic brand channels in close cooperation with Community Manager who isresponsible for organic social channels (Meta & influencers)

• Responsible for Rugvista strategic brand campaigns, including briefing of assets needed for brand channels. Ensuring deliveries from the Creative Team and potential external agencies are in line with brief and brand expression.

• Ensure the Rugvista brand position (Visual identity and ToV) is followed in all channels.

• Define brand equity measurement framework, set up dashboards, measure and follow up.

• Brand budget responsibility

• Keeping up to date with current developments within the online marketing industry to proactively incorporate relevant trends and innovations.

What you bring

• Deep expertise and a proven track record in setting up media plans and buying media, with hands-on experience on digital channels such as YouTube, Facebook, Instagram, Pinterest, and TikTok.

• A deep understanding and passion for building strong brands in the fast-moving digital landscape.

• Strong interpersonal skills as a people person who can build and influence relationships with stakeholders, both inside and outside the company.

• Experience in PR & collaborations, focusing on social media platforms and forums, influencers/brand ambassadors, and connected offline magazines.

• Knowledge, interest, and passion for the online creator landscape.

• Excellent verbal and written communication skills to effectively engage different target groups across various social media platforms.

• Experience in defining and developing branding activities, content, events, and competitions in a dynamic, fast-changing environment.

• The ability to work both in a team and independently with high drive.

• High energy, impact orientation, and a strong desire for personal development.

• A passion for both the creative and business aspects of branding.

• Strong analytical and organizational skills, a structured problem-solving approach, and the ability to set and adapt priorities.

• Familiarity with Google Analytics, Looker Studio, and social media monitoring and listening tools.

• Proficiency in English is essential, and Swedish is a plus.

• At least 3 years of experience in a similar position.

• Experience working with multiple European markets is a plus.

• Excellent negotiation skills

What we offer

• A diverse and international organization committed to creating and maintaining an inspiring workplace where everyone loves to go to work.
• Working in a high paced, challenging, and cooperative organizational environment.
• Competitive benefit package.
• A culture inspired by our values: Focus on impact; Stay true; and Be entrepreneurs.
• Hybrid work setup with the possibility to work from home up to 2 days per week.

Start date

Preferably at the end of August, or per agreement.

We are reviewing candidates continuously, so please submit your application as soon as possible, but no later than June 10:th.

About Rugvista

RugVista Group is one of Europe’s leading “direct-to-consumer” e-commerce players. We market rugs through our own web-shops, available in 20 different languages, using the brands Rugvista and CarpetVista. The company was founded 2005 and offers a wide and relevant selection of design- and traditional rugs of high-quality at attractive prices.

The Group’s operations are divided into three segments: Privat consumers (B2C), Business consumers (B2B), and Marketplaces & Other (MPO). The B2C segment represents the consumer market and is the Group’s core segment.
Rugvista Group’s organizational purpose is to help people to a home they love, and our business vision is to become the center of gravity for the European rug industry. We also have a specific focus on driving environmental, social, and economic development in the geographies where our rugs are made.
Rugvista Group employs approximately 100 FTEs and is headquartered in Malmö, Sweden, with easy access to Copenhagen airport and public transit options. To further expand our regional presence and recruitment base, Rugvista has established a small office in Berlin, Germany.
The Rugvista Group AB (publ) share is traded on Nasdaq First North Premier Growth Market under the ticker symbol “RUG”.

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Benefits of working as a Brand Activation Manager Marketing & Sales · Malmö · Hybrid Remote in null Skåne County:

● Excellent benefits
● Company offers career progression opportunities
● Advantageous package
● Remote Work opportunity