Attribution Analyst - Measurement & Analytics, Marketing

We are seeking an Attribution Analyst to join our global marketing analytics team at H&M. This is a heavily analytical role ideal for someone who thrives at the intersection of data, media, and business impact. You’ll be responsible for conducting advanced attribution analyses that inform media investment decisions across the globe and drive marketing effectiveness across channels. 

 

WHAT YOU’LL DO​  

As an Attribution Analyst, you will play a key role in how we measure and optimize the performance of our marketing efforts. Your key responsibilities will include: 

• Conduct attribution analysis using methods such as Marketing Mix Modeling (MMM) and Regression-Based Attribution (RBA) to evaluate media channel effectiveness. 
• Support the development and evolution of our measurement framework to ensure it meets business needs and strategic requirements. 
• Gather, organize, and validate data from multiple media sources, ensuring consistency and accuracy across attribution models. 
• Generate actionable insights on media performance and recommend budget reallocations and strategy adjustments to improve ROI and support business growth. 
• Build and present reports and dashboards that clearly communicate attribution findings to stakeholders across marketing and media teams. 
• Work closely with the Attribution Lead to align on methodology, priorities, and roadmap. 
• Collaborate with cross-functional teams including media, CRM, strategy, and finance to embed attribution insights into planning and execution. 
• Partner with our regional marketing teams to support local implementation of attribution insights and ensure global consistency. 
• Contribute to a test-and-learn culture by continuously monitoring campaign performance and refining attribution approaches. 

WHO YOU’LL WORK WITH​  

In this role, you’ll be part of the Measurement & Analytics team within the Marketing function and work closely with a wide range of stakeholders across the organization. You will collaborate with cross-functional teams within the marketing unit—including media operations, CRM, strategy and planning, controlling, and technical product teams—as well as our regional marketing teams and the Attribution Lead to ensure that attribution insights are embedded in decision-making and drive measurable business impact. 

 

WHO YOU ARE​  

• At least 3-5 years of experience with digital advertising, large marketing-related organizations, or measurement suppliers 
• Experience with advertising agencies or complex marketing data-driven organizations preferred 
• Familiarity with experimentation, incrementality testing, attribution, or media mix modeling 
• Knowledge of digital analytics tools such as Google Analytics or Adobe Analytics 
• Knowledge of digital media platforms & attribution such as Google Ads, meta ads, TikTok 
• Familiarity with privacy-first innovation for measurement systems 
• Strong business acumen with the ability to connect attribution insights to broader marketing and commercial objectives. 
• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders. 
• Experience working in cross-functional teams and supporting marketing or media planning functions. 
• A collaborative team player with a proactive mindset and a passion for data-driven marketing in a fast-paced, global environment. 

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).   
• H&M Incentive Program – HIP. Learn more about the program here.   

JOIN US​  

This is a permanent position based in Stockholm. 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​  

Take the next step in your career together with us. The journey starts here.​  

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​