Brand Manager (ProViva, Activia)

Are you a fan of a healthy lifestyle and functional products? Are you passionate about building authentic, strong local and global brands? Are you an ambitious professional looking for the next step in your career in an international FMCG-environment?

The role of Brand Manager Nordics & Baltics in the Health Through Gut Brand Team in Stockholm (hybrid) might be just the opportunity you are looking for!

Did you know that gut is where your health begins, as 70% of your immune system sits there?

The Health Through Gut Brand Team unites a global Danone leader in functional yogurts – Activia, and local Swedish jewel – functional fruit drink ProViva. Both brands’ products contain probiotics bacteria strains with clinically tested gut health benefits.

About the role:

We are now looking for a consumer- and commercially driven Brand Manager, getting energy from challenging business projects and passionate about turning brands into growth through winning market strategies.

Working in our team will allow you to be a part of a global multi-national organization, collaborating with the global dairy team in building and executing the relevant local marketing strategy of Activia in Nordics & Baltics. Simultaneously, you, together with the Senior Brand Manager and a peer Brand Manager, will have the full ownership of ProViva brand strategy, where everything, from campaign assets to new products, is developed in-house by close collaboration of marketing, sales, R&D and other cross-functional teams.

The scope of this role gives a rare opportunity for a Brand Manager to practice full-scale classic FMCG marketing, working with complete marketing mix: product & portfolio development, media & communication strategies, pricing & promotion in various sales channels. Be ready to solve complex business cases, unleash your creativity and curiosity, be a bit of a detective when facing new tasks and a bit of an architect when building new processes together - as in Danone we are One Team.

YOUR MAIN RESPONSIBILITIES WILL BE:

Co-develop long-term & short-term brands marketing strategy in Nordics & Baltics.

Develop & implement annual brands plans, including media strategy and other marketing mix initiatives (in collaboration with Shopper Marketing, Media Team, other stakeholders).

Partner with creative and media agencies to develop and adapt efficient and disruptive communication and activation mix, as well as unique brand assets and packaging design.

Contribute to development of superior brands portfolio, build short-term and long-term pipeline.

Lead innovation and renovation projects from ideas screening to national launch planning and continuous post-launch evaluation.

Own and manage brand A&P budget.

Monitor brands P&L, business, marketing, and communication KPIs.

About you

In order to be successful, you need to have:

5+ years of professional experience in marketing and brand management roles, preferably in FMCG environment.

Degree in marketing, economics or business administration.

Proven track record of successful marketing communication initiatives planning & implementation (communication campaigns, events, samplings, sponsorships, influencer collaboration, digital & SoMe campaigns, etc.).

New product development experience (market & competitive environment analysis, concept development, product brief, business case, Stage-Gate process, packaging, launch plan, post-launch analysis).

Experience of brand assets development (brand guidelines, equity campaigns for TV and other touchpoints, in-store POSm, OOH, trade media, print, etc.).

Experience of work with dairy, drinks, juice, functional food & drinks categories, as well as functional ingredients such as probiotics would be a plus.

As a person, you:

Thrive in dynamic & fast-paced environment.

Have excellent communication, presentation, and project management skills.

Are an analytical thinker and data-driven decision-maker.

Multitask and navigate freely in between various business topics and projects simultaneously.

Ability to work in organized and structured way.

Are a creative thinker, looking for out of the box solutions and excellence in execution.

Have proactive, self-driven and solution-oriented approach to handling tasks.

Are fluent in English and Swedish.

About us

OUR BENEFITS

At Danone we strive to have variety of benefits across our region in Nordics & Baltics and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Wellness contribution of 4000SEK/Calendar year

30 days of paid vacation/Calendar year

Health insurance from first working day

Pension

Access to sports and wellness program

Hybrid work opportunities

Unlimited access to our online learning platforms and other amazing opportunities for your professional development

Organization and Team events

About Danone

Danone’s mission is bringing health through food to as many people as possible and we believe to do so we need a healthy planet. We have more than 100 000 employees worldwide built on three business categories: Essential Dairy and Plant-Based Products, Specialized Nutrition and Waters who all strive for our vision One Planet One Health.

Danone Nordics & Baltics have 500 employees based in Sweden, Finland, Denmark, Norway, Latvia and Lithuania. Our brand portfolio includes many trusted brands such as ProViva, Alpro, Activia, Actimel, YoPro, Nutricia and Aqua d´Or.

Also, did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?

How to apply:

You send in your CV and application in English by pressing "apply". Last day to send in your application is June 23rd. The position may be filled before last application date since interviews are held continuously. Kindly note that the position may be filled before last application date.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability status.

Danone AB with its registered office in Stockholm (Gårdsvägen 14, 169 70 Solna) is the controller of your personal data disclosed in the profile and in documents submitted during the recruitment process.