Brand Manager Zoegas Nordic

Join Nestlé Nordic – We are looking for the Power of You

About Nestlé & Zoégas

Nestlé is the world’s largest food and beverage company, driven by the purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. With a strong focus on sustainability, innovation, and consumer-centric brands, Nestlé offers an environment where people can grow, make an impact, and build meaningful careers.

Zoégas is one of Sweden’s most iconic coffee brands, with roots dating back to 1886 in Helsingborg. Built on craftsmanship, passion for dark‑roasted coffee, and strong values, Zoégas has shaped Swedish coffee culture for generations. Today, Zoégas continues to innovate while staying true to its heritage – and this role plays a key part in bringing the brand to life through experiences, events, and impactful brand touchpoints.

Your Role

In this role, you will be responsible for driving Zoégas’ brand presence through events, experiences, and activation across both out-of-home (OOH) and retail environments. You will own and manage projects end‑to‑end, working closely with internal stakeholders and external partners to bring the brand to life in a consistent, impactful, and innovative way.

You will play a key role in strengthening brand visibility, ensuring strong brand consistency across OOH and retail, and translating brand strategy into executional excellence.

Key Responsibilities

• Drive and manage brand events and activations from A–Z, including planning, execution, and follow‑up


• Lead and coordinate projects with event agencies and external partners, including negotiations and briefing


• Drive and manage Zoégas sponsorships and partnerships, ensuring premium brand exposure across all sponsored events and collaborations.

• Ensure strong brand consistency across OOH and retail touchpoints


• Collaborate closely with Brand and Marketing teams to align activities with brand and portfolio strategies


• Manage stakeholder relationships across internal teams and external partners


• Contribute with innovative ideas and continuously identify new opportunities to strengthen brand impact


• Balance creativity with structure, ensuring projects are delivered on time and within scope


• Own the development and production of all brand accessories (cups, mugs, apparel, merchandise, and other branded materials), ensuring alignment with Zoégas’ visual identity and consistent usage across channels.

We Are Looking for the Power of You

You have experience from a similar role and are comfortable taking ownership, driving projects forward, and making decisions. You are used to working independently, handling multiple stakeholders, and leading initiatives with confidence. Experience within marketing, events, brand activation, or related areas is highly valued, but mindset and potential are more important than years in a specific industry.

You are comfortable managing the event side of the role — from agency collaboration and project management to execution — while also contributing to brand and marketing initiatives. You understand the importance of structure, alignment, and stakeholder management, while still bringing creativity and energy into everything you do.

Education within marketing, event management, business administration or another relevant field is beneficial. A Bachelor’s degree is preferred but not the most important factor. We value continuous learning, curiosity, and a strong business‑oriented mindset over formal education alone.

The Courage to be you

The right attitude is key. You are driven, proactive, and curious, with a strong desire to learn and grow continuously. You are innovative, positive, and not afraid to roll up your sleeves when needed. You catch opportunities quickly, take initiative, and see ideas through to execution.

You are confident, resilient, and able to stand your ground when needed — with the integrity to represent the brand and the courage to challenge when necessary. Your personality, energy, and mindset matter more than a perfect background. You bring both heart and structure, creativity and accountability — and you are excited to build the future of Zoégas together with us.

Join Nestlé Nordic and Make Your Mark:

At Nestlé Nordic, your individuality is our greatest asset. We believe in the power of you and the unique contributions we together bring to our organization. If you are ready to be part of a supportive and inspiring team that values your true self, then seize this opportunity and apply today. Together, we will unleash your potential and redefine what's possible.

Want to know more about us?
Follow us on LinkedIn – Nestlé Sweden and Nestlé Finland – if you would like to stay informed about new opportunities at Nestlé and our values. Follow us on Instagram to learn more about our company culture and get a glimpse of what it’s like to work at Nestlé Nordics.

Selection Process & Contact Information

If you have any questions regarding the role, please feel free to contact Nordic Group Brand Manager Zoégas, Charlotta Carlström Balmont. Note that we only accept applications submitted via our Careers site.