Business Development 2024-03-31 Founding Marketing Lead Stockholm, Sweden Hybrid

Do you want to join us and together embark on a journey where we take the B2B Marketing space by storm as our Marketing Lead? We’re building an AI-powered product with the potential to transform B2B Marketing, and we’re looking for a hands-on and strategic marketing partner to join us on this exciting journey. As our Founding Marketing Lead (with the opportunity to grow into the CMO role), you’ll have a unique opportunity to not only shape the future of a company poised to make a significant impact in the AI landscape, but also to leave your mark on the brand and product we bring to market.

Department

Business Development

Location

Stockholm, Sweden

Employment type

Full-time

Q3/Q4 2024

15 July 2024

About idele

idele is a SaaS startup focused on integrating AI with B2B marketing. The software collects and analyzes data information about a company to develop targeted marketing strategies and create personalized content. Idele aims to automate the creation of marketing materials such as social media posts, website content, sales presentations and ads. The platform is in its early stages, with ongoing development to enhance its capability for handling complex marketing tasks.

What you'll do

• Shape our brand and product narrative: Your voice and vision will be instrumental in defining how we communicate the value of our AI product to the world.
• Define and execute our GTM strategy: You’ll be instrumental in creating a launch plan that generates buzz, attracts customers across various industries, and drives revenue growth for our AI product.
• Lead all aspects of marketing: This includes branding, content creation (with an emphasis on AI-focused content that resonates with diverse audiences), social media, PR, email marketing, and any other relevant channels to reach our target markets, whether they are within the AI space or other industries that can benefit from our technology.
• Drive hands-on marketing tasks: In the early stages, you’ll be actively involved in creating content, managing social media accounts, and tracking campaign performance across various channels and audiences.
• Analyze data and optimize strategies: You’ll leverage data-driven insights to measure the effectiveness of marketing initiatives across different segments and make informed adjustments to reach broader audiences.
• Build and lead a marketing team: As we grow, you’ll have the opportunity to recruit and manage a team of marketers with expertise in reaching diverse industries and customer personas.
• Evolve into the CMO role: As our company scales and your team grows, you’ll transition into the Chief Marketing Officer role, overseeing the entire marketing organization and driving our long-term marketing vision for diverse markets and customer segments.

Preferably you are...

• Passionate about AI and its potential: You’re excited about the transformative power of AI and eager to contribute to its advancement.
• A self-starter with a bias for action: You thrive in a fast-paced, collaborative startup environment and are comfortable taking initiative and making decisions independently.
• A creative problem solver with a passion for marketing: You have a knack for coming up with innovative ideas and a deep understanding of how to reach and engage audiences, especially those interested in AI.
• Data-driven and results-oriented: You’re comfortable with analytics and passionate about measuring and optimizing marketing performance.
• A strong communicator and collaborator: You can effectively communicate with internal stakeholders, external partners, and customers, especially within the AI community.
• Experienced in both strategic planning and tactical execution: You have a proven track record of developing and implementing successful marketing campaigns, as well as a strong understanding of marketing strategy within the B2b SaaS or AI industry.
• Leadership-oriented with the ambition to grow: You have a desire to lead and inspire a team, and you’re excited about the prospect of growing into a CMO role.

What's in it for you?

Leadership pathway:
You'll have the opportunity to grow your skills and responsibilities as our company scales, ultimately stepping into the role of Chief Marketing Officer.

Shape a groundbreaking brand:
By contributing your skills and vision, you will lay down the essential foundational stones that define our company's brand.

Inviting culture:
Excel in an agile and flexible work environment that wants you to explore new ideas that has the potential to directly have an impact on the company's direction and success.

Competitive incentives:
We value your dedication and creativity, offering a suite of benefits tailored to foster your professional growth and the unique opportunity to be part of "idele's" success story from the ground up.

Design your work life:
We value flexibility and balance. Shape your working style around your life, in an environment that supports your well-being and productivity.

Joining idele means you’re embarking on a journey to shape the future of the application of AI within marketing. Our culture celebrates innovation, cherishes individual growth, and is dedicated to building a globally impactful platform. Here, your work will not only push technological boundaries but also empower a worldwide community of creators. Welcome to idele, where your unique skills and passion for innovation will help us create something truly extraordinary.

Our hybrid policy

We believe in empowering our team to find their optimal work environment. We structure our weeks with dedicated “Meeting Days” and “Work Days.” On Meeting Days, we prioritize in-person collaboration, brainstorming, and team-building activities to foster a strong culture and ensure everyone feels connected and energized. On Work Days, you have the flexibility to choose where you work best – whether that’s in the office or remotely – allowing you to maximize your productivity and well-being while achieving your individual goals. We believe this approach strikes the perfect balance between collaboration and individual autonomy, empowering you to thrive both personally and professionally.