Category Marketing Manager Wellbeing & Small Domestic Appliances

Permanent

Job Description

Shape the future. Bring your potential to life.

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home!

About the role

As Category Marketing Manager – Wellbeing & Small Domestic Appliances, you will play a key role in shaping how our categories come to life across the Nordics – from powerful ideas to impactful execution. This is a highly creative and commercial role, where you combine strategic thinking with hands-on activation across both retail and digital channels.

You will be part of the Nordic Marketing team and work closely with sales, media, retail, agencies and European stakeholders to create category activations that drive brand desirability, conversion and long-term growth.

We are looking for someone who loves generating strong, distinctive ideas – and who is just as passionate about making them happen, all the way to the shop floor or directly to our D2C channels. This role requires both creativity and executional power. You are someone who naturally connects ideas, people and business.

Key responsibilities

• Own and drive the category marketing agenda for Wellbeing & SDA in the Nordics
• Develop and execute category strategies and activation plans that translate business objectives into strong consumer facing ideas
• Lead creative ideation for campaigns, launches and always on initiatives from concept to execution
• Plan and deliver integrated activations across retail, e-commerce, media and D2C
• Ensure campaigns are effectively taken all the way to the store floor, in close collaboration with sales and retail partners
• Drive digital first and D2C activations, where relevant fully digital with clear performance focus
• Work closely with media, content and agency partners to ensure high creative quality and impact
• Secure strong local relevance while aligning with global brand and product strategies
• Manage category budgets and ensure efficient use of investments
• Act as a key contributor in cross functional category teams (Sales, Product Line, Media, D2C)

Qualifications

• Relevant academic degree in Marketing, Business or similar.
• 7+ years experience from category, brand, trade or commercial marketing roles.
• Experience from retail activations is highly valued.
• Preferably experience from digital marketing and/or D2C.
• Understanding of Nordic consumers and market dynamics.
• Experience working in a matrix organization with global and local stakeholders.
• Strong communication skills in English; Scandinavian language is a plus.

Why this role?

This is a role for someone who wants to make things happen. You will have the opportunity to shape categories with high visibility, work with strong brands, and create activations that consumers actually notice – whether in-store or online.