Cellcolabs is Hiring: Digital Marketing Manager

Are you an experienced digital marketing superstar with a passion for healthcare and biotech? Cellcolabs, a cutting-edge biotech start-up, is seeking a dynamic Digital Marketing Manager to join our highly ambitious marketing/commercial team, playing a pivotal role in shaping our company's digital presence and driving international expansion.

Cellcolabs is a biotech impact start-up on a mission to disrupt healthcare as we know it through advanced cell therapies. Mesenchymal Stem Cells (MSCs) have shown groundbreaking potential to cure and treat a myriad of diseases and ailments. Through efficient, large-scale production of MSCs, Cellcolabs fuels the advancement of MSC cell therapies – to ultimately improve global health.

Cellcolabs is based on 20 years of research from Karolinska Institutet and is approved for GMP production of ATMPs by the Swedish Medical Products Agency. The company is founded and backed by some of Sweden’s foremost health and life science entrepreneurs as well as Norrsken.

Cellcolabs is a flat organization, and you will work closely with all members of the management team and colleagues of various backgrounds. Your own initiatives and creative thinking are critical to our success.

This is a unique opportunity to contribute, lead, and influence within a highly entrepreneurial business, to make a genuine difference in the future of healthcare.

You will report to both our CMO and Commercial Director, you will be a key player in elevating our brand presence and advancing global healthcare.

Key Responsibilities:

Digital Marketing Strategy:

• Develop and implement a comprehensive digital inbound marketing strategy to increase Cellcolabs' online presence and drive brand awareness.
• Utilize SEO, SEM, content marketing, and social media to reach target audiences and generate leads.
• Analyze and report on the effectiveness of digital marketing campaigns, adjusting strategies as necessary to maximize results.

Content Creation and Management:

• Plan and create compelling and engaging content for various digital platforms, including the website, social media, and email marketing.
• Personalize and optimize frequency of messaging and content based on CRM data and triaging.
• Manage a digital marketing intern and direct the company's social media profiles and presence, including Meta, X, LinkedIn, and additional channels that may be deemed relevant.
• Collaborate with the marketing-, commercial-, and medical teams to ensure consistent messaging and branding across all digital channels.

Performance Analysis:

• Monitor, analyze, and report on key performance indicators (KPIs) and metrics related to digital marketing efforts.

• Use data-driven insights to improve messaging performance and setup processes for iteration.

Conversion Optimization:

• Drive engagement throughout the funnel to nurture leads and encourage deeper involvement with our brand.
• Implement strategies that guide our audience through their journey, ensuring they receive valuable information and support at each stage.
• Understand long-term customer relationships and high lifetime value.

Customer Engagement:

• Work closely across teams to create marketing materials that resonate with our audience.
• Ensure top-level customer experience during digital interactions and online activities.
• Follow up with feedback and surveys to continuously improve our customer engagement strategies.

About You: We are looking for an experienced digital marketing expert who can build our digital marketing function from the ground up. We think you have worked in tech or biotech in a high-growth environment where you’ve learned best in class practices. You embody the following qualities:

• Self-Starter: You thrive in taking initiative and are proactive in your approach to tasks and challenges. You are always ready to roll up your sleeves and get the job done!
• Positive and Bringing Your Best Every Day: A positive attitude and a commitment to delivering your best work consistently.
• First-Class Social and Emotional Skills: Your ability to navigate social and emotional dynamics is exceptional, contributing to a positive and collaborative work environment.
• Collaborative Approach: You enjoy working as part of a team, bringing out the best in yourself and your colleagues.
• Experience with Many Markets and Cultures: You are accustomed to working in diverse markets and cultures, bringing a global perspective to your role.

Qualifications:

• Degree in marketing, digital marketing, communications, or a related field.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead and inspire a digital marketing team.
• Proven success in developing and executing impactful digital marketing strategies.

Join Our Team: You will be part of a small, highly ambitious team based in Stockholm, contributing significantly to our company's digital presence and international expansion. If you are ready to shape the narrative of a transformative biotech company and possess the qualities to lead our digital marketing efforts, we invite you to apply. Join Cellcolabs and play a key role in advancing global healthcare. Apply now to embark on this exciting journey with us.