Channel Marketing Lead

We are now helping Samsung to find a driven Channel Marketing Lead to join their team, based in their office in Stockholm (Kista).
The Channel Marketing Lead will be responsible for channel marketing and sales driven activation as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activation in the channels/stores where Samsung products are represented and sold.

Co-hosted events are other areas where the CML will be responsible for planning and execution.
Job scope and key deliverables:

• Creating marketing business planning with key partners in partnership with Key Account Managers for selected customers (resellers and customers)
• Optimizing Samsung brand presence with reseller; ATL, BTL, CRM, homepage and in-store with dedicated customers for our products within MX Division; Smartphone & Connected Devices.
• Be responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales.
• Be responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies.
• Together with sales set the omni-channel strategy and secure best presence and mix of activation for given product groups and customers. Ownership of Samsung branded presence online and in-store in given reseller.
• Planning of fixed installations, as well as secure share of voice for branded retail, as well as ROI.
• Work with MX teams and organize and execute work needed to reach existing and new customers.

Qualifications and Experience:

• University degree within marketing and communication.
• Fluent in Swedish & English, both verbally and written.
• Minimum 3 years’ of experience within Customer/Channel Marketing roles measured on sell-out growth
• Media and customer campaign planning experience
• B2C experience is a merit
• Customer joint sell-out 360 planning, execution & review
• Experience from local media landscape
• Understanding of local consumer journey Traffic generation/conversion driven marketing experience

About the assignment

For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.
The assignment is full-time and starting ASAP.

You are a creative and driven individual with a passion for digital marketing. Your expertize includes creative production and updated Linkedin skills. Interrested? Apply below.

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