Content Marketing Manager Marketing & Sales · Stockholm · Hybrid Remote

Marketing & Sales · Stockholm · Hybrid Remote

Content Marketing Manager

Lead Lurkit's content strategy to captivate and educate gaming professionals. Craft compelling content that positions Lurkit as a global thought leader in games marketing. Bring creativity and insight

Job Brief

As Lurkit’s Content Marketing Manager , you will spearhead the development and execution of our content strategy, ensuring it resonates with our target audience of gaming business professionals that reinforces Lurkit’s position as a thought leader in the gaming industry.

Your daily responsibilities will revolve around crafting compelling and informative content that educates, entertains, and engages our audience. From blog posts and social media updates to whitepapers and case studies, you will leverage various mediums to drive brand awareness, foster community engagement, and ultimately contribute to the growth of Lurkit’s user base.

This role demands a creative mind with a strategic approach to content creation, coupled with a deep understanding of gaming culture and industry trends.

We believe that the Content Marketing role will be pivotal in enhancing the buying experience for our prospective clients and put Lurkit as a thought leader in the games marketing space globally.

Responsibilities

Develop and execute a comprehensive content strategy aligned with Lurkit’s brand objectives and target audience.

Create engaging and informative content across multiple platforms, including blog posts, social media, videos, infographics, webinars and more.

Collaborate with internal stakeholders to identify content opportunities and ensure consistency of messaging.

Research and stay up-to-date with industry trends, gaming news, and emerging technologies to inform content creation.

Work with Digital Marketing Manager to monitor and analyze content performance metrics, providing insights and recommendations for optimization.

Manage content calendar and production schedule, ensuring timely delivery of content assets.

Stay informed about competitor activity and industry best practices to maintain Lurkit’s competitive edge.

Key Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or related field.

Proven experience in content marketing within the gaming industry.

Strong understanding of how to produce and plant content to support the SaaS buying experience across the funnel

Passion for gaming and a deep understanding of gaming culture and industry trends.

Strong writing and editing skills with impeccable attention to detail.

Proficiency in content management systems (CMS) and social media management tools.

Familiarity with SEO best practices and content optimization techniques.

Creative thinker with the ability to generate innovative ideas for content creation.

Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines.

We want to evolve the entire gaming industry. By providing developers and publishers with more qualitative market data and marketing tools, we enable better decision-making that will lead to better games. Better games create better conditions for content creators to maintain and build their brands and provide consumers with better experiences.

At Lurkit, you are part of an innovative and fast-paced environment. We are passionate about what we do and you will be working with a team of high-performing individuals who love video games.

We value your personality and we believe you're passionate about your work, ambitious and work hard to reach your own goals!

The right team and culture determines whether or not we will sustain as a business . We truly believe this and it’s equally important for us to create a company were people thrive as it is to create value for our customers and users.

About Lurkit

Lurkit is a fast-growing Swedish gaming tech company on a mission to deliver the best ecosystem that connects all major stakeholders in gaming for commercial and creative growth.

We're working closely with game studios and publishers of all sizes where we create value by giving them full control over their most important marketing channel - influencer marketing.

Our ecosystem provides automated tools to understand and target the right audience, publishing and distributing games to content creators effectively, being able to measure results and proving RoI - all in one platform.

Founded in 2015

Co-workers 22

Marketing & Sales · Stockholm · Hybrid Remote

Content Marketing Manager

Lead Lurkit's content strategy to captivate and educate gaming professionals. Craft compelling content that positions Lurkit as a global thought leader in games marketing. Bring creativity and insight

Loading application form

Already working at Lurkit?

Let’s recruit together and find your next colleague.