Copywriter

Sleep is something we all share. It's so fundamental that when we don’t get enough good quality sleep, we struggle to function in all other aspects of life. That's why we at Sleep Cycle have made sleep improvement our mission, and that's how you can help improve global health by joining our effort!

We’re now looking for a Copywriter to join our team for the next chapter of our journey.

Do you love crafting stories that connect?

Do you have a knack for compelling storytelling and know how to turn brand messaging into meaningful connections? Can you adapt your tone and style to fit different audiences and marketing channels? Are you passionate about the power of words to influence, inspire, and inform? If so, we’d love to hear from you!

Your mission:

As a Copywriter, you’ll play a central role in shaping Sleep Cycle’s messaging and tone of voice — helping us engage our users, support their wellbeing, and drive the success of our product.

Your key responsibilities:

• Write clear, engaging, and persuasive copy for in-app features, UI/UX elements, and product descriptions.




• Develop compelling marketing copy for Sleep Cycle’s website, blog posts, email campaigns, social media, paid ads and PR reports.




• Optimize content for SEO & ASO, ensuring high rankings for key search terms and discoverability for web, App Store and Playstore.




• Manage in-app events for App Store and Google Play, including crafting compelling event descriptions, working with designers to create promotional assets, and optimizing metadata to improve engagement and discoverability.




• Work closely with Product, Design, and Marketing teams to maintain a consistent brand voice and messaging.




• Oversee the translation and localization process, coordinating with language partners to deliver high-quality, inclusive, and consistent content for global audiences.

What we are looking for:

• 2-3 years of experience in both technical product copywriting and marketing copywriting.




• Strong understanding of SEO principles and experience optimizing content for search engines 




• Strong experience with the App Store and Google Play, including metadata optimization, keyword strategy, and creative asset collaboration. 




• Ability to translate complex features into user-friendly, benefit-driven copy that resonates with users. 




• Strong project management skills with the ability to prioritize and execute multiple tasks simultaneously. 




• Fluent in English (both written and verbal).

Nice to have:

• Experience working for mobile apps, or health/wellness tech is a plus.




• Understanding of A/B testing methodologies for app store assets




• Excellent research skills, with a passion for health, wellness, and sleep science.




• Familiarity with tools like Sensor Tower, Ahrefs and Screaming Frog  
  

Not sure if you meet every requirement? We encourage you to apply anyway — we value diverse perspectives and experiences and are committed to finding the right person, not just the perfect resume.

What’s in it for you?
Sleep Cycle is all about creating a supportive and stimulating work environment, surrounded by kind, talented teammates who genuinely enjoy working together. We believe in a healthy balance of focus and fun — where sharing a laugh together is just as important as delivering great work.

You’ll tackle interesting challenges and contribute to meaningful outcomes — all while collaborating in our beautiful office space on the 20th floor of the Kineum skyscraper in Gothenburg.

 We look forward to your application!