Copywriter (Parental Leave Cover)

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. The company is rooted in values that promote the wellbeing of people, animals, and the planet.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

The role

TOTEME is looking for a part-time (80%) Copywriter to join our Marketing & Communications team for a parental leave cover of at least one year. In this role, you will have a dedicated focus on writing product descriptions, product naming, sustainability copy, and SEO content. This role calls for a meticulous and creative writer who is fluent in our brand tone of voice and passionate about storytelling language. You will work closely with the Lead Copywriter and cross-functional teams to shape the language that defines our collections, elevates the shopping experience, and connects with our global audience.

Responsibilities

• Deliver creative and strategic copy that aligns with TOTEME’s tone of voice and aesthetic vision.


• Create accurate, informative, and elevated product names and descriptions that reflect brand, design intention, fabrication, and fit.


• Collaborate with product, merchandising, and design teams to ensure consistency and commercial resonance across naming and descriptions.


• Champion product storytelling by weaving together functional detail and emotional appeal.


• Produce compelling and on-brand copy for digital channels including e-commerce, email, and social platforms.


• Collaborate with the sustainability team to ensure sustainability credentials across product descriptions, homepage, sustainability reports and other documentation are up to date.


• Continually raise the bar on creativity and precision, writing copy that deepens customer engagement and reflects the brand’s evolving identity.

Your profile

• Demonstrated experience crafting product and digital copy within fashion, luxury, or lifestyle environments.


• Exceptional command of written English, with an acute eye for grammar, detail, and tonal consistency.


• Strong understanding of tone, structure, and narrative in short-form copy.


• Skilled at translating technical information—such as materials, silhouettes, and fit—into clear, brand-aligned language.


• Meticulous about maintaining consistency across all copy touchpoints.

About you

• Highly organized, self-driven, and comfortable working under pressure in a dynamic, fast-paced setting.


• A collaborative team player with a strong visual sensibility and an intuitive grasp of TOTEME’s design principles and aesthetic codes.

This is a part-time position (80%) based at TOTEME's headquarters in Stockholm, starting as soon as possible.

TOTEME has teams in Stockholm, London, and New York, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth. 

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.